Ghost of genius artist schools copywriters from beyond the grave
Published: Wed, 06/30/21
Ol’ FF inspired some of my own book covers.
And the guy was just a genius at what he did.
The article was full of interesting tidbits of info.
But there was one thing that stood out like a fart in study hall I’ve never forgotten and have consciously applied to copywriting, email, and all-things marketing. Including the software business and anywhere else in business where complex & frustrating problems arise.
The "thing" was when he was talking about running into a problem.
i.e., not knowing what to draw or how to approach something in his art.
His solution:
“Sometimes you just have to sit there and think.”
That T-word scares so many people these days.
A few over the years even find it offensive in the copywriting world.
Something about swipe files and pioneers always getting the arrows.
But Frank was 100% right.
And the “ghost” of that man’s legacy still schools me today on that.
That advice has come in especially handy over the past 16 months or so. Not just with having to stay ahead of the low IQ swipe & steal mopes, but also to stay relevant at all in this ever-changing industry, as well as figure out the many — and always shifting — “moving parts” that go along with multiple software platform launches, with more on the way.
Anyway, back to thinking:
Such a simple concept.
Yet it ain’t always easy for people.
I hear tell the very act of deep thinking even burns calories.
And the reason I am bringing this up at all is because the July “Email Players” issue ain’t a checklist of “do this, and that, then this other thing — and voila! Success!” It’s almost the exact opposite. I show you a way you can use to build a ridiculously strong brand and potentially ridiculously big business — regardless of how good your emails or copywriting are at the moment — in a way that will 100% guaranteed take a lot of deep thinking to implement.
It could take days, weeks, possibly even months of thinking to really apply it.
No, it won’t take that long to learn it.
(I cover that in one sitting.)
I am talking about to apply it.
And it is another “weapon” in the arena of what I call “Sixth-generation marketing warfare.” Which is a term I invented to describe many things I’ve been writing about since earlier this year in “Email Players” issue.
You can do use this powerful concept too.
Assuming you ain’t afraid of thinking.
And, of course, assuming you’re subscribed in time to get the July issue.
There ain’t much of that precious commodity left, though.
In fact, it is going to the printer today.
After that… it’ll be too late to get this issue.
Here is the link:
https://www.EmailPlayers.com
Ben Settle