The KISS of pricing death
Published: Fri, 10/23/20
Behold these words of wisdom from Gene Simmons’ book SEX MONEY KISS:“[Gene’s book Kisstory] was not sold in bookstores (who would normally take fifty…
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The problem with psychological business-building
Published: Fri, 10/23/20
When I published the milestone 100th Email Players issue in November 2019 I ended it with this zinger:===Before we wrap this issue up, a…
Stealing customers on accident
Published: Thu, 10/22/20
One of the first things I noticed when I altered my business model to what is now the elBenbo Press model I’ve been nattering on about these last obno…
The lost art of world-building in marketing
Published: Thu, 10/22/20
This past February, I wrote about how, a few years back, the esteemed Natasa Lekic, CEO of a New York firm that helps authors create a book and then…
The folly of blindly depending on tracking, testing, & other marketing metrics
Published: Thu, 10/22/20
Behold a quote from director Martin Scorsese, about acting legend Kirk Douglas:“Some actually believe that these qualities [commitment and dedication…
Merlin’s magical sales “technique” that makes it so you almost can’t lose
Published: Wed, 10/21/20
I am about to reveal the #1 sales “secret” ever created.This is not hype, either.Nor is it some kind of e aggeration.It’s 100% true, and I’m going to…
Why there are so few leaders
Published: Wed, 10/21/20
A quote:“There are only two kinds of people in Washington D.C. Those who want to help Trump save the world, and those who want to save the world from…
Why I couldn't care less about “what’s working now!" in marketing
Published: Wed, 10/21/20
Back in June 2019 I had my first official:“Eat-a-fan contest”The unsung hero who asked the #1 best question would not only be featured by name (and…
The dark side of elBenbo Press
Published: Tue, 10/20/20
Earlier this year, I got this reply to one of my emails:“Doberman Dan claims ‘never check your emails more than once a week, throw out your cell phone…
How I create, assemble, price, manage, & execute high-ticket book & newsletter offers
Published: Tue, 10/20/20
Once upon a time, “Email Players” subscriber Brian Kurtz’s marketing partner Chris Mason asked:“hey ben do you have anything on creating offers? or do…