Merlin’s magical sales “technique” that makes it so you almost can’t lose
Published: Wed, 10/21/20
This is not hype, either.
Nor is it some kind of exaggeration.
It’s 100% true, and I’m going to illustrate what it is and what it can do for you with a movie analogy. Specifically, from Walt Disney’s “The Sword In The Stone” — about the boy who would one day become King Arthur. There is a scene where the wizard Merlin and the evil witch Madam Mim have a wizard’s duel turning into various animals to try to outwit & kill each other. The four rules they agree to are (1) no turning into minerals or vegetables, only animals (2) no make-believe things like dragons (3) no disappearing, and (4) no cheating. At the end of the fight, Madam Mim breaks all the rules by turning invisible and also later turning into a dragon, that is about to destroy Merlin. There is nothing Merlin can turn into to beat that fire breathing dragon wanting to consume him.
So what does Merlin do?
He transforms himself into… a germ.
A germ that causes dragon Madam Mim to get violently sick, humiliating & defeating her, and keeping her bedridden for weeks afterwards.
Which brings me to the un-magical sales technique:
That, in my mind, is what superior customer service can do for any business.
Yes, my Precious, customer service is THE #1 sales skill.
It lets you beat, destroy, and utterly humiliate even the cheating “dragons” of your market and industry. And it lets you do it regardless of your budget, “star power”, brand recognition, or other attributes you may or may not still be weak on.
The power superior customer service grants you is nearly infinite.
My business partner in Learnistic & Email Players subscriber Troy Broussard has long said he's built all his multi-million dollar software companies primarily on the helpdesk. And in my own business, I don't outsource it any more than I'd outsource my copywriting. To me, outsourcing customer service is akin to farming your kids off to a babysitter - even if they do excellent work, fact is no babysitter will ever love your kids more than you do.
And so it is with my customers.
That is why in my humble — but accurate — opinion:
There is nothing that can (1) increase your sales & response… (2) boost your email deliverability & reputation with Gmail and the other main ESPs… (3) inspire “good will” & confidence in your business… (4) create a brand that is nearly completely troll & hater “proof”… (5) turn even the most rapid skeptics into lifelong fans & customers… (6) draw people to your email & customer list in droves… (7) protect your business from the vagaries of recessions & unpredictable current global events… (8) give you an advantage over nearly any business & service you compete against… and (9) let you charge far higher prices with customer eager to pay them... than good, “old fashioned” superior customer service.
No super NLP phrase comes close to it.
No clever closes or one-liners can even begin to match it.
And no amount of “world class” copy or marketing can ever beat it.
In fact, mark my words and never forget:
If you can’t win on a superior price, offer, quality, guarantee, sales pitch, experience, talent, skill, credentials, or anything else… you can always win on superior service.
It is truly the great equalizer.
It’s also the proverbial nuclear bomb brought to the knife fight.
And if you are doing it right, it can cheaply (assuming it costs you anything at all) give you an overwhelmingly powerful advantage over any competitor you ever sell against. Plus, it can forgive a lot of marketing “sins” you may commit now or in the future. And it can absolutely make it so customers & leads will want to buy from you and only you, even if what you sell isn’t “the best” and is way higher in price than something identical.
Which brings me to my new “elBenbo Press” book.
It’s about my high-priced book & newsletter publishing model.
And I spend a lot of time talking about how to do sales-multiplying customer service. Yes, your long-suffering daily Narrator has all kinds of customer service secrets up his sleeve.
Secrets I’ve used to make a lot more sales.
Have a lot more happy customers.
And, create a lot more business.
But, a word of warning:
“elBenbo Press” is very much a “Ben Settle 400-level” training.
For better or worse, that means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information.
It’s also my most expensive book yet, too.
But, during the launch this week I am offering it at a thick $300.00 discount off the price listed on the sales page until Friday, October 23 at midnight EDT.
Here is the link:
https://www.EmailPlayers.com/press
Use code SIZZLE at the checkout.
And make sure you see the price change before entering any info.
Ben Settle
P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from.
Don’t say you weren’t warned.