How I create, assemble, price, manage, & execute high-ticket book & newsletter offers

Published: Tue, 10/20/20

Once upon a time, “Email Players” subscriber Brian Kurtz’s marketing partner Chris Mason asked:

“hey ben do you have anything on creating offers? or do you have a recommendation i should check out?”

My answer at the time:

“I don’t really know of any off hand, but I am toying with creating something like that.”

That was about two years ago.

And today… I finally have such an product:

My new “elBenbo Press” book — on sale this week during its launch.

This book reveals how I approach creating, pricing, managing, and executing my high-ticket book & newsletter offers — including the logistics of assembling, printing, and mailing printed information products, as well as some other “odds & ends” of the process I’ve learned from selling physical books and/or newsletters for nearly two decades. There is far more that goes on in the “underworld” of my publishing business than what you can learn from mere observation. Thus, it requires a much deeper & longer-term kind of thinking than the typical marketer engages in.

That is why I say it’s my entire publishing model on a plate.

It’s all there.

With nothing left out, and the curtain completely pulled back.

But, that said, I just warn you:

This is very much a “Ben Settle 400-level” book.

That means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information.

It’s also my most expensive book yet, too.

But, during the launch this week I am offering it a generous discount.

The deadline to get it at this discount is Friday, October 23 at midnight EDT.

Here is the link:

https://www.EmailPlayers.com/press

Use coupon code SIZZLE at the cart for the discount.

Make sure you see the price change before entering your info.

Ben Settle

P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from.

Don’t say you weren’t warned.