Mr. Metrics guy misses the point
Published: Tue, 10/20/20
Let me tell you about Mr. Metrics Guy.A while back, I got an email out of the blue from an old school, presumably very successful, and clearly very…
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The single best niche in the world to sell in?
Published: Mon, 10/19/20
True story:Last year, I made an offer to my paid “Email Players” subscribers to do an hour consult for a select few with qualifying email list sizes,…
Gary Halbert fanboy asks the #1 most important question
Published: Mon, 10/19/20
Came a recent question:===I read your stuff. Your marketing prowess and wordsmithing is almost legendary. I actually knew Gary Halbert back in the…
My entire book & newsletter publishing model served up on a plate
Published: Mon, 10/19/20
Irony:A little over a year ago, Russell Brunson sent me an email asking if I’d ever done a presentation on my business model. Not how to write the…
Steve Jobs & the sound byte of doom
Published: Sun, 10/18/20
A transcribed Steve Jobs sound byte for your inspiration & instruction:===People come to me and they say, well, I want to be an entrepreneur. And I…
elBenbo gets sextorted!
Published: Sat, 10/17/20
Over the past couple of years I’ve been getting probably 1-2 emails per month haunting my junk mail folder from broken-English speaking spammers…
Handyman business fixes busted thinking about email open rates
Published: Fri, 10/16/20
Daily email reader Faith Teel once revealed one of many reasons why putting all your faith in “OMG look at my oPeN rAtEs!” and other soft metrics is…
Exhibit #10002 showing why over reliance on Facebook is insane
Published: Thu, 10/15/20
While back, a reader (name withheld by request…) e perienced the harsh realities of over reliance on Facebook:===My wife had a complete mental…
How to be mercifully cruel, condescending, & arrogant
Published: Wed, 10/14/20
Even though I find all-things Darwin to have about as much basis in reality as Narnia, there is a sort of “Darwinian” aspect to my business…
The FU troll test for rip-roarin’ fun & high-selling emails
Published: Tue, 10/13/20
Last year, “Email Players” subscriber Sean Corbett sent me a true-life e ample of why when the late Gary Halbert said to write for money and not…