Gary Halbert fanboy asks the #1 most important question
Published: Mon, 10/19/20
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I read your stuff. Your marketing prowess and wordsmithing is almost legendary. I actually knew Gary Halbert back in the day. While he was a great headliner created and essentially the created I think of the story method I like your bit of cynicism and sarcastic tone as that’s how I am.
My only real question here is for the life of me I cannot understand with this being “email player” why snail mail? I don’t get anything in the mail anymore but bills. I read everything online. At this point it’s honestly only reason I haven’t Subscribed
Just curious. Keep up good-work.
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The answer:
Other than he seems to have missed the whole A-pile mail/package standing out like a MAGA hat at Burning Man… it is the same reason I sell print books in a world full PDFs and digital courses:
I build my business to suit my preferences.
This brings up another important point I want to make this week during the elBenbo Press launch about my book & newsletter publishing model. And that point is, while the print model is clearly MY preference, it is clearly not most other peoples’ preference. In the vast majority of cases, in my World, people tend to simply look at what I do and say…
“That’s what Ben does, so that is what I will do LOLOLOL!”
No.
That’d be the height of stupidity, and brings me back to the point:
I prefer print for many reasons that go beyond the obvious.
Like, for example:
* In my experience selling info products in various guises for nearly 20 years, print book readers are far more likely to be leaders who have influence and make for higher quality referrals.
* Print book readers have also always been better, longer term, more successful customers for my business.
* Text is far easier for me to edit, change, and update than video or audio.
* I don’t like dealing with the hassles of people who still in 2020 don’t know to look in their spam or promotions folder for download links and passwords they are expecting. Although, admittedly, advanced mobile app technology like we sell at Learnistic makes this a non-issue…
* Books don’t “break” like a lot of online delivery channels do.
* And, my favorite reason of all:
The more of my books someone buys, the more I take up “space” in their office/home/car/mind. The more a physical presence I am in their lives. The more inundated with “me” they tend to be. The more “omnipresent” I am in their existence. And, yes, the less likely I am to be forgotten on a hard drive or phone with a thousand other digital info products.
But really, those are just the logical reasons.
The bigger reason — the emotional reason, as all decisions are made on emotion, regardless of how “logical” someone thinks they are — is I simply prefer print myself.
The smell of the pages.
The process of printing & delivery.
The idea of the presses rolling to get my newsletters out on time.
The “It feels like Christmas!” effect of when someone gets something valuable they are looking forward to in the mail.
The act of writing — which I get a thrill out of.
And the list goes on.
Notice these are MY preferences, that excite me.
They are not necessarily yours.
But, if they do happen to be your preferences, and if you want to learn my exact book & newsletter publishing model, then that is what my new “elBenbo Press” book is for.
However, a word of warning:
This book is very much a “Ben Settle 400-level” training.
That means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information.
It’s also my most expensive book yet, too.
But, during the launch this week I am offering it at a thick $300.00 discount off the price listed on the sales page until Friday, October 23 at midnight EDT.
Here is the link:
https://www.EmailPlayers.com/press
Use code SIZZLE at the checkout.
And make sure you see the price change before entering any info.
Ben Settle
P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from.
Don’t say you weren’t warned.