The single best niche in the world to sell in?
Published: Mon, 10/19/20
Last year, I made an offer to my paid “Email Players” subscribers to do an hour consult for a select few with qualifying email list sizes, in exchange for them plugging my opt-in page to those email lists. And the very first one I talked to had zero trouble advising her own clients on picking a niche, making even the most square of geeks in their businesses (like stuffy accountants, insurance agents, etc) larger-than-life celebrities in their niches, and claiming powerful positions in their markets.
But, when it came to her own business?
To building her own positioning?
And figuring out her own niche?
Her mind went completely blank.
This is nothing unusual, of course. And it is certainly nothing to be ashamed of. It’s often easier to write other peoples’ sales copy or sell other peoples’ products & services versus one’s own. And so she wanted my thoughts on the matter.
My advice?
“Don’t worry about finding a niche. Be your OWN niche.”
When you are your own niche it changes the entire game. You don’t become a slave to analytics, metrics, swipe files, or having to be on everyone’s lists to see what’s selling, what’s supposedly “working now”, and what everyone else is doing.
None of that matters nearly as much as it seems.
Nor does it even really matter what it is you are selling at all.
The few of us who have successfully figured out how to be our own niche “get away” with selling offers that are completely out of left field and off topic. It’s why guys like the late Gary Halbert (a master at being a niche unto himself) could sell everything from his usual business-building and copywriting and direct marketing types of products & services, to info products on how to pick stocks, eBooks & reports on how to age slower & have a better sex drive, and a bunch of other offers his list would probably normally not care about.
My own publishing business is built the exact same way.
I sell offers not directly related to my main topic when I decide to.
Like my novels, for example.
And it allows a sort of nimbleness to sell & teach other topics that are not even email or marketing or copywriting-related if I have a notion to.
Because I am not in the email, copywriting, newsletter, or marketing niche.
I am in a niche unto myself.
And that means freedom from all the strangling rules other marketers follow. Especially those who can’t make a decision without a spreadsheet, survey, split test, or asking their Flakebook friends.
Incidentally:
This “be your own niche” is a thread interwoven throughout “elBenbo Press” — my newest tome about my entire book & newsletter publishing model. And it’s mandatory to understand if you want to apply the information inside the book to your business.
Something else to think about:
“elBenbo Press” is very much a “Ben Settle 400-level” book.
That means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information.
It’s also my most expensive book yet, too.
But, during the launch this week I am offering it at a thick $300.00 discount off the price listed on the sales page until Friday, October 23 at midnight EDT.
Here is the link:
https://www.EmailPlayers.com/press
Use code SIZZLE at the checkout.
And make sure you see the price change before entering any info.
Ben Settle
P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from.
Don’t say you weren’t warned.