If a man with the last name “Guru” says it, it must be true
Published: Tue, 09/08/20
===
Hi,
In the Email marketing or copywriting, there exists a lot of things.
Not just sending the mails to the prospect just for buy buy buy.......
I don't think you know even Emailing.
I'm unsubscribing from your List and never send me a single Email. Otherwise I'll complain this.
Good time
===
Well, if a man named Guru says it, who am I to argue?
Another true story for the marketing ages, this one about selling subscription offers:
I recently got to talking to “Email Players” subscriber and my business partner in Learnistic Troy Broussard about creating an onboarding sequence for people getting their free test drive with our software that hooks businesses up with your own mobile app for less than the cost of your cable bill. I’ve never bothered with doing any kind of onboarding in the past, because my daily emails are “onboarding”, selling, qualifying, educating, sifting & sorting, and closing all at once. But software it works a bit - not much - differently. Thus, Troy wanted to put a short onboarding sequence together. And to further prove his point, he showed me an example of someone who had gotten a free test drive, but did nothing with it other than adding an image to his home screen, then never logging in again.
i.e., a total waste of money for us, and a total waste of potential for the would-be customer.
My response:
===
My experience, these types will never do anything even if you lead them by the hand, do the work for them, and press all the buttons because the real reason they do nothing is in their heads. That said, I do agree overall with the onboarding, and even if it inspires 5% of people to be grownups about their businesses, it is definitely worth it, and will compound over the months, years, decades.
===
All of which I believe is true.
And if you are going to sell subscription offers, I believe this is especially true.
Fact is, most "online business" owners have the mentality of children, and are basically floating around like starfish in life randomly trying to catch fireflies. They have no commitment to anything, and most can’t make even the most basic business decisions without consulting Facebook, Twitter, or their horoscopes.
Thus, the reason to curate your customer base.
And besides that:
It’s never a good idea to get attached to any single customer, lead, or client. And it’s an even worse idea to ever take it personally if they want to leave. If anything, help them pack their bags, show them the door, and even call the Uber for them.
Get them out of your house & off your property as fast as possible.
The quicker you get them out, the sooner you have room for a better customer.
You also can’t play therapist for anyone when selling a subscription type of offer. Their biggest enemy is in their heads — and until they figure that out, they aren’t prospects, they are suspects.
What?
You don’t have a subscription offer to apply this to?
Then you, my Golden Pigeon, are truly missing out. Not only is a subscription/continuity type offer a powerful way to bring financial stability to your business, but I believe it will almost be mandatory in the coming years.
Enter my 10-Minute Workday program AWAI sells.
That’s the crux of the entire methodology:
Subscription/continuity.
It does not show you all the specifics & "how tos" of every single kind of subscription offer possible (newsletter, paid podcast, membership site, software, group coaching, supplements, whatever it is). There are probably thousands. But it does show you how to structure such an online-based business — regardless of what kind of subscription offer you prefer — from the research stage to the selling stage to the back end stage.
Like anything legit it requires a lot of thinking, and is NOT for anyone needing handholding.
I grow tired of people thinking they can be an “entrepreneur!” but still need to ask mommy & daddy how to tie their shoes & brush their teeth after being shown how to do so. You go through it, several times (I recommend at least 10 times), follow the steps, think through everything carefully as you go, and prepare to spend the weeks & months required to get it all set up and running. And even then, you might have to switch things up, do things all over (I did, several times when figuring it all out), or even outright fail and have to try again.
In other words:
This is for the grownups with ambition, not the children playing biz opp.
But alas the program ain’t being promoted today.
However, that doesn’t mean you can’t get a little taste of it until it does sell again.
And, even, get started on using it.
Because if you join the waiting list at the URL below you get:
“The One Sentence Business Plan”
It’s the exact business plan I used to get my own business on track.
It’s also the same sort of plan used by some of the most successful 6-, 7-, 8- , and even -9-figure businesses I’ve studied over the years.
It probably wouldn’t be approved by Mr. Guru who I quoted above.
But if you are wanting to take a peek at it, go here:
Here’s the link:
https://www.EmailPlayers.com/awai
Ben Settle