The magic of insanity
Published: Wed, 09/09/20
— Sloan
“Wanted”
Behold the definition of “insanity” people like to quote on the internet:
“Doing the same thing over and over and expecting different results.”
Incorrect.
If anything, it’s the exact polar opposite:
Insanity is NOT doing the same thing over and over again and expecting different results.
Let me ’splain my “madness” here:
I cannot speak for anyone else, but I’ve found stubborn repetition — especially when you don’t see immediate results — essential to succeeding in almost everything.
For example, things like…
1. Repetition of learning
Like consuming the best books & trainings 10 times, minimum. It’s one of the big “secrets” to learning something not only very quickly — but at a much deeper level than your lazy, social media-addicted competition ever will.
2. Repetition of following up
There are many people who think it’s nuts to write a daily email.
But, I have yet to see anyone who does it correctly not explode their long-term sales, build a much stronger personal brand, and create a far more solid and ever-expanding business. Doesn’t take a sane man to know one email sent one time will get less results than 1,000 emails sent consistently every day over time…
3. Repetition of good habits
Imagine eating just ONE good meal or exercising just ONE time and expecting to feel and look great. Maybe I should be bound in a straitjacket for my ravings. But, to me that would truly be insane…
4. Repetition of doing what works
Lots of marketers get bored of their own ads, or of selling the same product that consistently outsells other products, and then wonder, “What happened to the sales?”
Example:
Once “Email Players” subscriber Anthony Langford told me he had a client do this. They were making so many sales they got a… a… a…. “oh noes!” a few complaints. So the client begged him to stop the campaign that was working so well.
Maybe it’s just me, but that doesn’t sound “right in the head.”
5. Repetition of words
When you repeat certain words in your ads, speeches, videos, etc, in a very specific way, you’ll find people have a very, very hard not listening.
And no… there’s nothing “voodoo” going on.
But, if you read great speeches, ads and other persuasive messages, there’s a certain repetition of thought at work that draws people in and focuses the mind.
6. Repetition of attitude
Even a lunatic would agree having a strong mindset helps you better cope with life’s curve balls whizzing at your head. Imagine the insanity of not keeping a strong attitude just because it didn’t “work” the first time.
7. Repetition of action
A lot of success is just showing up — ready to work.
Of course, if you only show up to work on your business one day per year, because, you know, that last time didn’t produce any sales… I think we’d have to call the men in white coats on you.
Anyway, here’s the point:
There’s power in repetition.
And of doing the same things over and over.
Which is why, in the “asylum” I call my mind, it’s the popular definition of insanity that’s really insane.
More:
This goes quadruple for my Success Villains trilogy of books.
They are short, easy reads.
And, they are meant to be read multiple times.
It took Yours Kooky almost 20-years of learning, applying, and tweaking the methods inside them — over and over and over to get them dialed in the way they are in these books. If you read them one time, you’ll be losing out on an insane amount of value. And, I believe, lose out on an insane amount of potential sales, too.
They are available on Amazon here:
https://www.EmailPlayers.com/villains
Ben Settle