How Sebttle selling sells to those who hate being sold
Published: Thu, 08/27/20
Came a question from one of my hairy Email Players of the Horde.
It’s a question people who haunt social media especially tend to ask, since a lot of them are in an environment where while people want the benefits of whatever it is they sell, a lot of them don’t want to be “sold” anything.
One answer is:
Learning how to combine content with promotion.
A better answer is:
Learning how to seamlessly interweave content with promotion in such a way where one cannot tell when you are doing one or the other. That way the process is very subtle so as not to upset the delicate psychological & emotional state of those allergic to being sold to, even as they suffer from a problem or pain your product or service can alleviate.
My biz partner in Learnistic land Troy Broussard calls it "Subtle selling"
But the way I like to do it in emails is more along the lines of:
“Sebttle Selling”
And it is an especially accurate way of describing the secret method of selling via email & sales copy taught in the upcoming September “Email Players” issue. Specifically, it teaches how to combine the methods used by the single most successful A-list copywriter who ever lived when it specifically comes to “selling by not selling” (I hear he was so good at it, he sometimes had to be reminded by his clients to put a call to action in his ads) with another A-list copywriter who was equally successful, but who was nothing but pure, blatant, in-your-face pitching. Even to the point there was zero "meat" and it was all sizzle.
Both of these guys were legitimate geniuses at copywriting.
And, many years ago, I figured out a way to combine their evil ways for emails.
It’s one of the most powerful methods for email I’ve ever done used.
And, I’ve never taught it before anywhere else quite like this.
All right, enough of this ratchet-jawing.
To subscribe in time to get this issue before the looming deadline, go here:
https://www.EmailPlayers.com
Ben Settle