How to use OPM to sell in a post literate society
Published: Thu, 04/30/20
First, my biases:As a publisher of print books and a print newsletter currently read by people in 46 countries, my preference is, always has been, and…
Free Email & Web Marketing Tips
Published: Thu, 04/30/20
First, my biases:As a publisher of print books and a print newsletter currently read by people in 46 countries, my preference is, always has been, and…
Published: Thu, 04/30/20
True story:Last June I got to talking to my pal Robert Bruce about a novel I was about to work on (specifically, what is now the bonus 8th novel in my…
Published: Thu, 04/30/20
The May “Email Players” issue goes to the printer today.Here's a lil' ol' taste of what's waiting inside for your self-righteous eyes:* A multi-…
Published: Wed, 04/29/20
One of about 2 or 3 things I remember from majoring in Radio/TV in college was the goal of a TV show is to make enough episodes so they go into…
Published: Wed, 04/29/20
One of the single most valuable marketing stories I ever heard:Once upon a time, the late, great copywriting genius Gary Halbert and a copywriter…
Published: Wed, 04/29/20
I often talk about how none of my products are intended for, nor can help all that much, shallow thinking types.To help “demystify” the subject, here…
Published: Tue, 04/28/20
Last December I saw a perfect e ample that shows the importance of owning, creating, and/or controlling your own media in a New York Times article.It…
Published: Tue, 04/28/20
Behold another story for the books:For many years, Bill O’Reilly’s “The O’Reilly Factor” was the single most popular show of its kind on the cable…
Published: Tue, 04/28/20
“Daly is the ‘asshole god’ of this virtual world, and his word is law.” — Walton Black Mirror “USS McCallister”I can’t say I’m a Black Mirror fanboy,…
Published: Mon, 04/27/20
One of my “Copy Troll” rules is:Don't engage one-on-one with a troll, unless they have a bigger audience than you.I won’t go into all the reasons for…