How to use OPM to sell in a post literate society
Published: Thu, 04/30/20
First, my biases:As a publisher of print books and a print newsletter currently read by people in 46 countries, my preference is, always has been, and…
www.BenSettle.com
Free Email & Web Marketing Tips
How to be a fisher of media millions
Published: Thu, 04/30/20
True story:Last June I got to talking to my pal Robert Bruce about a novel I was about to work on (specifically, what is now the bonus 8th novel in my…
An in yer face blatant sales pitch of cosmically obnoxious proportions
Published: Thu, 04/30/20
The May “Email Players” issue goes to the printer today.Here's a lil' ol' taste of what's waiting inside for your self-righteous eyes:* A multi-…
A harrowing media building tale from my college TV days
Published: Wed, 04/29/20
One of about 2 or 3 things I remember from majoring in Radio/TV in college was the goal of a TV show is to make enough episodes so they go into…
Who wins the fight: The talented tactician or the mediocre strategist
Published: Wed, 04/29/20
One of the single most valuable marketing stories I ever heard:Once upon a time, the late, great copywriting genius Gary Halbert and a copywriter…
13 signs you might be thinking too shallowly
Published: Wed, 04/29/20
I often talk about how none of my products are intended for, nor can help all that much, shallow thinking types.To help “demystify” the subject, here…
The spooky wages of having intelligence without wisdom
Published: Tue, 04/28/20
Last December I saw a perfect e ample that shows the importance of owning, creating, and/or controlling your own media in a New York Times article.It…
Disgraced TV talk show host reveals how to inoculate yourself from being digitally “ghosted”
Published: Tue, 04/28/20
Behold another story for the books:For many years, Bill O’Reilly’s “The O’Reilly Factor” was the single most popular show of its kind on the cable…
Business lesson from an "a-hole" god
Published: Tue, 04/28/20
“Daly is the ‘asshole god’ of this virtual world, and his word is law.” — Walton Black Mirror “USS McCallister”I can’t say I’m a Black Mirror fanboy,…
How a squeaky-voiced newspaper mogul trolled his way to influence
Published: Mon, 04/27/20
One of my “Copy Troll” rules is:Don't engage one-on-one with a troll, unless they have a bigger audience than you.I won’t go into all the reasons for…