13 signs you might be thinking too shallowly

Published: Wed, 04/29/20

I often talk about how none of my products are intended for, nor can help all that much, shallow thinking types.

To help “demystify” the subject, here are 13 examples of shallow thinking:

1. Slave to marketing metrics at the expense of (or even outright ignoring the existence of) all the intangibles in a business that are just as important

2. Prioritizing the selling of offers over the building of a business

3. Relying completely on social media

4. Setting goals that are outcome dependent (i.e., make X sales by Y date) vs goals that are not outcome dependent (write & send 3 emails each day for the next 30 days)

5. Building a list instead of an audience

6. Think having a funnel is the same as having a business

7. Selling offers that don’t logically link to other offers

8. Assuming they can only inexpensively get leads & traffic by being on social media

9. Relying on one merchant account — especially Stripe or PayPal — and not at least making plans for more

10. Having 50% or more of their income tied up in ONE offer or client, and isn’t at least in the process of working to change that

11. Thinking marketing or copywriting is more important to sales than status

12. Selling the “thing” they offer before selling themselves

13. Valuing transactions over relationships

These are just a few examples of shallow thinking.

And if you happen to fall into more than one of the above I suggest changing that, fast, if you want to not only be able to compete in, but conquer in your market, industry, product category in the coming months, years, and decades.

It’s also mandatory to think bigger to use the May “Email Players” issue.

But, a warning:

If all you do is sit on social media trying to teach, philosophize, debate, and pontificate about life, politics, or business all day, this issue will not do you any good.

Neither will any other issue or book I sell, for that matter, either.

Whatever the case, tomorrow is the deadline to get in on this May issue.

My prediction?

It’ll not only separate the grownup business owners from the cucked business owners, but it’ll change the entire destiny of a small handful of businesses who not only read the issue and take it to heart… but apply what they read immediately, and as quickly as possible, while forever thinking about the topic it teaches (stacking and profiting from as many media platforms as you can) henceforth in all aspects of their businesses.

To get it while there is still a small bit of time left, go here:

http://www.EmailPlayers.com

Ben Settle