How to use OPM to sell in a post literate society
Published: Thu, 04/30/20
As a publisher of print books and a print newsletter currently read by people in 46 countries, my preference is, always has been, and will very likely continue to be to sell print products. Not just because I like print and have a passion for it, but because I prefer to read over watching videos.
Yes, my Pet, in my experience you don’t get the customers you want.
You get the customers you ARE.
And since I prefer reading, I prefer to sell to readers, too.
But, there is a huge downside to this.
And that is, as Vox Day once said on his Darkstream, he prefers writing to making videos… but he also knows any one of his videos gets consumed in a single night by many times more people than even his highest selling books possibly ever get.
The reason why is, as he put it:
“We live in a post literate society.”
A society where people tend to not like reading, and in many cases don’t even know how.
I have no trouble believing this at all. I even remember reading how half of people who graduate college never read another book after that for the rest of their lives. Reading is, after all, harder to do than mindlessly watching a video or listening to an audio.
Thus, while I prefer to sell print books, with plain text emails, I still use video & audio to sell with.
It used to be with media platforms like YouTube and Vimeo.
But nowadays, I mostly only put such content in my mobile app — one of the medias I own and have a lot more control over than a YouTube channel or social media platform, which can be (and often are) shut down for any reason, or no reason at all.
Which brings me to the rub:
The best strategy isn’t to focus on just one media, but several.
And not just to sell with, but to deliver content with, too.
In my own business, for example, while I primarily sell print books I also have a bunch of eBooks on Kindle, have my video-based 10-Minute Workday program sold by AWAI, still have certain bonuses delivered on other video platforms, etc.
All these are, incidentally, OPM (other peoples’ media).
This email has all kinds of lessons embedded within for the ambitious thinker.
But, is probably worthless to the lazy thinker.
And either way, it’s just a drop in the bucket compared to the info found inside the May “Email Players” issue, which is all about finding, stacking, and using as many different medias to build your own multi-media based business — on either a big or small scale, as you see fit and desire.
To subscribe before tonight’s deadline coming up in a few, best hop to it, Pokey.
This link ain't gonna click itself:
http://www.EmailPlayers.com
Ben Settle