How to look successful to gullible customers & clients
Published: Tue, 02/25/20
I was once listening to a Dan Kennedy product where he jokingly trolled the great & esteemed Jay Abraham a bit, while introducing him as a speaker.I…
www.BenSettle.com
Free Email & Web Marketing Tips
A secret lesson wrapped up inside a testimonial
Published: Mon, 02/24/20
“Email Players” subscriber Lipa Fekete drops a tip of solid adamantium steel:===Got the December issue a few hours ago and just finished it.Pure…
The rank insanity of always being accessible
Published: Mon, 02/24/20
A few years ago, when I still defiled my brain by being on Facebook, a widely respected guru said something along the lines of the hard-to-get-to e…
The secret of the beer thief
Published: Sun, 02/23/20
Back in high school, I used to hang out with some people from time to time who weren't e actly derelicts... but they definitely did some unsavory…
How to make sales from gurus who don’t promote your products
Published: Sat, 02/22/20
One of my favorite marketing teachers is Paul Hartunian.He is the master of getting millions of dollars in free publicity and has done so for…
The Playboy ad that changed my business
Published: Fri, 02/21/20
After running an affiliate campaign I do each September, a bloke once asked:“Dude, legit question. Do you ever get bored spamming the same shyte year…
King of Madison Avenue reveals how to get people who usually ignore you to read your emails
Published: Fri, 02/21/20
One of my all-time favorite advertising books is:“The King of Madison Avenue”It’s a biography about the late, great David Ogilvy. And, one of the…
Secrets of a depression-era advertising king
Published: Fri, 02/21/20
Last year, the great Brian Kurtz sent me this comment he got from one of his readers:===I tend to think of Ben Settle as the Donald Trump of direct…
What never to say if you want to be more popular
Published: Thu, 02/20/20
A while back, blogger & author Vo Day wrote about the foolishness of people who offer unsolicited advice and criticism.And while he wasn't talking…
elBenbo betrays his own principles?
Published: Thu, 02/20/20
Once upon a time, I spent a week or two doing zero selling in a particular month, and just giving away a gaggle of free valuable videos, with nothing…