King of Madison Avenue reveals how to get people who usually ignore you to read your emails

Published: Fri, 02/21/20

One of my all-time favorite advertising books is:

“The King of Madison Avenue”

It’s a biography about the late, great David Ogilvy. And, one of the reasons I like it so much is it talks about a clever copywriting method he invented that can get even people who often ignore you to enthusiastically open, read, and click your emails. It’s not the sexiest thing you’ll ever hear, which is probably why you won’t hear it on stage from some tier 2 goo-roo at an internet marketing seminar. Yet, it can easily make your product launches and affiliate campaigns far more profitable, while also dramatically cutting down your opt-outs, too.

Full disclosure:

Mr. Ogilvy didn’t create this technique for email, obviously.

But, I found it works even better for email when done correctly, because it makes it so your emails don’t look or feel like (1) just blatant sales pitches and (2) everyone else’s launch products, where they chuck out these short little emails with “last chance!” or whatever.

And guess what?

I talk about this on page 38 in my Affiliate Launch Copynomicon book and show you all kinds of examples of it in the 600+ page swipe file section. The book is on sale at a $200 discount until midnight EST tonight, Friday 2/21.

Time is getting short to get this.

If you think you want it, go immediately to the link below and read the letter very carefully:

http://www.EmailPlayers.com/copynomicon

Use coupon code SPANK

(Make sure you see the price change before entering your info)

Ben Settle

P.S. If you are an "Email Players" subscriber, make sure you use the discount code in this month's issue. You get it at a better price than non-subscribers do.