The Playboy ad that changed my business
Published: Fri, 02/21/20
“Dude, legit question. Do you ever get bored spamming the same shyte year in and year out? I mean on the one hand I admire your fortitude. But the professional and intellectual satisfaction must be absolutely nil. P.s You're more than welcome to use this for your next email while dismissing it as troll fodder.”
My answer?
Not a troll question, just an idiotic question.
Especially since he doesn't even know what the definition of spam is.
All I will say is, the satisfaction I got from $10k in commissions (my “cut” for that particular campaign) for literally 25 minutes of “work” (loading up the emails I’d already written used previously) was quite thrilling. Especially since, that deal is so generous and the product so ridiculously Valuable, it gets dozens of emails thanking us for offering it, and is changing businesses.
More:
Every year we run that campaign.
And, every year, we almost always make as many or even more sales than the year before.
Something else to think about:
Many years ago, the great Dan Kennedy wrote a newsletter talking about an ad selling shoe lifts to make men an inch or two taller that had been running in Playboy… since before he was born!
This sucker ran for 50+ years.
And, could very well be running still today.
This ad just chugs along, year after year, unchanged, and makes the guy running it a profit. Probably, he just tells his secretary to run it in whatever publications he thinks it will do well in.
Not the most professionally and intellectually stimulating task in the world.
But, I suspect he finds a way to get by somehow…
Anyway, here’s the point:
Dan talked about how having an ad like this is something that every marketer should strive for — where it brings predictable and consistent income month after month, year after year, and, yes, decade after decade.
No, it won’t be the most creative thing you ever do.
But it could very well be one of the most profitable.
And you want to know something else?
I have used this concept for years when selling as an affiliate.
And, also, when doing product launches with email.
In fact, I talk about this in my “Affiliate Launch Copynomicon” book, and show the email campaign my creativity-seeking friend above was referring to, along with some other campaigns that "chug" along year after year... and how anyone can learn how to make a lot of simple, predictable, and consistent sales doing the same.
It's on sale at a $200 discount for just mere minutes as of the time I am sending this.
Frankly, depending on when you are seeing this, it could be too late.
(Ends at midnight EST tonight, Friday 2/21).
Here's where to get it if there's still a little more time:
http://www.EmailPlayers.com/copynomicon
Use coupon code SPANK
(Make sure you see the price change before entering your info)
Ben Settle
P.S. If you are an "Email Players" subscriber, make sure you use the discount code in this month's issue. You get it at a better price than non-subscribers do.