2 ways to not burn out your list
Published: Wed, 02/19/20
Over the past year or so, a growing gaggle of people have been telling me about their fears of so-called “list burnout.”I don’t know if this is a fear…
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Free Email & Web Marketing Tips
How to use email to create "annuity-like" income streams
Published: Wed, 02/19/20
Many moons ago, I interviewed the great Ray Edwards about affiliate marketing.And, I remember him saying:(Paraphrased, this was probably 10 years…
There are big thinkers and there are broke thinkers
Published: Tue, 02/18/20
A couple years ago, I did a JV with my pal Michael Senoff selling an enormously valuable offer very ine pensively.(A $595 product for just $20).And I…
The “N word" that supposedly kills sales
Published: Tue, 02/18/20
Once upon a time, Yours Risky decided to use this supposedly "spam filter hostile" subject line during an affiliate campaign:“The $22 million swipe…
Anatomy of a successful Amazon book launch
Published: Mon, 02/17/20
If'n the topic of launching & selling books on Amazon is of interest to you, following is a detailed look at what happened with one of the campaigns I…
Spanking affiliate marketers for fun & bragging rights
Published: Mon, 02/17/20
Following is admittedly pure self aggrandizement.But a few months ago, I sold one of the great Brian Kurtz’s offers to my list as an affiliate. And, a…
Why buyers are liars
Published: Sun, 02/16/20
Many years ago, Seattle politicians wanted to put a 10% ta on every cup of espresso. And the money, of course, would go to “the children!” and all the…
How to get a free hour of consulting from Yours Anti-socially
Published: Sat, 02/15/20
Early last year, I got contacted by a bloke with a big email list wanting to hire me for consulting. My initial response was what I tell everyone…
The lost art of world-building in marketing
Published: Fri, 02/14/20
True story:A few years back, the esteemed Natasa Lekic, CEO of a New York firm that helps authors create a book and then connects you with sought-…
The devil didn't make me do it... Disney did
Published: Thu, 02/13/20
Let me tell you a story.Back when Child elBenbo was in 6th grade, I was at my grandparents’ house, laying in their bedroom by myself watching the…