Anatomy of a successful Amazon book launch

Published: Mon, 02/17/20

If'n the topic of launching & selling books on Amazon is of interest to you, following is a detailed look at what happened with one of the campaigns I poked round with in the past 12 months, and some of the things that made it work (beyond the obvious) - and not just for Amazon books, but any kind of info product you want to launch and sell.

Ready?

All right then, here you be:

The Amazon launch was for my “Super Villains of Persuasion” book, which is the second book of the series.

First, some numbers. Over its 4 day launch... we got:

* 1,104 Kindle sales

* 74 paperback sales

* Well over 100 sales of my first Villains book (many people bought both together)

* A gaggle of other sales from my other books on Amazon

These aren’t gigantic goo-roo numbers by any means.

But for my modest-sized list, the fact I didn’t use any gimmicks involving JV partners and their bonuses, and for spending about 3 hours (give or take) gleefully pounding out what were easily the most fun batch of 15 emails I’d ever written (all those years of mindlessly reading comic books finally paid off…), it wasn’t too shabby.

Especially when factoring in the many other “intangible” benefits, too.

Like, for example, a much stronger bond with my customers.

My books more solidly ranked on Amazon’s platform.

Another new lead source (I get many leads from my Amazon books).

Creating another reliable, long-term income stream.

And the list goes on.

There are many benefits to doing an Amazon launch the way I do them — both financial and long term business-building related. And while it’s easy to observe what I did on the surface, there’s an entire psychology and methodology behind exactly how I use plain old “retro” emails to launch products, dominate other affiliates, and create cash flow practically on demand via special sales.

It’s what my Affiliate Launch Copynomicon book is all about:

Spanking your competition as an affiliate, when launching products, or doing special sales.

And guess what?

This week I’m letting people have this obnoxiously expensive book at a $200 discount until this Friday, February 21 at midnight EST.

To read about the book, go here:

http://www.EmailPlayers.com/copynomicon

Use coupon code SPANK at the shopping cart to get the discount.

(Be sure the price changes before entering your credit card info)

Ben Settle

P.S. If you are an "Email Players" subscriber, make sure you use the discount code in this month's issue. You get it at a better price than non-subscribers do.