Stan Lee’s titling secret for exposing hacks and marketing proles
Published: Sat, 03/30/19
More Stan Lee fun facts for business owners:In that video I mentioned in this morning’s email, the late, great Stan Lee talked about his call sign he…
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The mutants, monsters, and marvels of extreme businesses-building methods
Published: Sat, 03/30/19
Recently, I’ve been re-watching a Q&A video with the late, great Stan Lee called:“Mutants, Monsters, And Marvels”This video has had a tremendous…
How being a jerk can create better customers
Published: Sat, 03/30/19
Who knew being a jerk can create better customers?==Hey Ben!I thought to write and share a personal e perience about being on your list and an email…
Profaning the holy writ of the marketing gods
Published: Fri, 03/29/19
One of the oldest and most reliable pieces of marketing advice for new businesses is to get on the mailing lists of everyone in your industry.The…
Spurning the digital nomads into buying
Published: Fri, 03/29/19
If there’s one group of people I annoy, frustrate, and turn off the most… it’s digital nomads who are always traveling, never in one spot, and spend…
The “Mad Man” era headline secret that’ll blow your brain
Published: Fri, 03/29/19
Not long ago, one of my “Email Players” subscribers said he wanted to know more about how to write emails and sales copy in a way where it’s hard for…
The foolish copywriting blunder I profit from almost every day of the week
Published: Thu, 03/28/19
Just about everyone I revere in marketing — including marketers with decades more e perience than your humble story teller has — avoids an admitted…
I ain't just whistlin' dixie about more businesses dumping MBG's
Published: Thu, 03/28/19
Behold this email I got from a Mr. Jeffery Harbin a couple weeks ago when I wrote about why people who need money back guarantees are not to…
Why Gary Halbert would have called me an idiot
Published: Thu, 03/28/19
One of my all-time favorite marketing and copywriting minds is the late, and esteemed Gary Halbert.He was a true marketing genius.And, I once did an…
Why “give value!” is the most insidious lie in all marketing-dom
Published: Wed, 03/27/19
In this short video I talk not only about why "you have to give value!" is a lie people tell themselves, but also what works far better than giving…