Stan Lee’s titling secret for exposing hacks and marketing proles
Published: Sat, 03/30/19
In that video I mentioned in this morning’s email, the late, great Stan Lee talked about his call sign he liked to end his columns with, which was the word:
“Excelsior!”
It actually has multiple meanings.
But, he said he realized a few things after using it that can make titling products today a lot more interesting and harder to copycat, steal, and swipe.
The most important of which is:
Nobody could pronounce it.
Thus, he wasn’t worried about the hacks of his industry copying it. Like people who copy other peoples’ product titles today, they weren’t intelligent enough to figure out what it meant, or motivated enough to look it up, or smart enough to do anything with it beyond copy & paste even if they did.
Another thing it did:
It would expose the hacks and copycats.
And, take away all their plausible deniability.
Sure, they may ‘get away’ with stealing and copying titles for a little while.
But it would not take long for a market to see what a fraud someone who copycats product titles is, know to avoid that fraud, and probably mock, troll, and make the fraud’s life hell until they bowed out and applied their fraudulent ways to another business.
Something else to think about:
This is yet another (one of many) aspects of the big secret I talk about in the April “Email Players” issue which goes to the printer tomorrow. My goal is for a lot of people who read this issue to have an extremely bright “ah-HA!” lightbulb moment. But, at the same time, the little marketing proles who have snuck in, who can’t think for themselves, who are prone to doing nothing with info products they buy and never treat said investments like an investment or their business as an actual business, and who can’t make a decision without consulting a swipe file or mimicking their favorite goo-roos are going to be extremely (hopefully, at least) disappointed.
I’ve been at this long enough to know exactly how pissed they will be.
And, it will be amusing to watch it happen.
In some ways, I am publishing this issue to “root out” these types and drive them to cancel and go haunt someone else, while strengthening my bond with those who can think for themselves and are sincere about growing their businesses and overcoming any mental blocks holding them back by sheer excitement over the possibilities the information inside this issue can provide.
In many ways, this is also a good jumping-on issue for new people to my world.
And, a good jumping-off issue for the marketing proles playing business like it's Dungeons & Dragons.
Whatever the case, the deadline to get this issue is tomorrow.
Subscribe while there’s still a little bit of time, here:
http://www.EmailPlayers.com
Ben Settle