Why “give value!” is the most insidious lie in all marketing-dom

Published: Wed, 03/27/19

In this short video I talk not only about why "you have to give value!" is a lie people tell themselves, but also what works far better than giving free value away ever will if more sales and a bigger business is the plumb you’re after picking.

Here’s the lovin’:

https://bensettle.com/blog/why-give-value-is-the-devil/

Ben Settle

P.S. Once upon a time I had an extremely (rabidly) engaged Facebook group called "elBenbo's Lair".

It had a strict "No Value" rule.

ie anyone caught giving value was banned.

The more aggressive I got with that policy, the bigger, more engaged, and the more profitable it became.

Not just for me, but many others inside, too.

The above video does not talk about the group.

But it's another example that what I say about "give value!" is true...