The ugly secret to converting almost 50% of an opt-in list to buyers
Published: Wed, 03/27/19
Following is a true story.And while it may seem like it only applies to the weight loss market, it has vast implication to most any other market, too,…
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Defiling the sacred cows of marketing dogma
Published: Wed, 03/27/19
A couple weeks ago, “Email Players” subscriber Kia Arian wrote an email to her list about the power and wisdom in making your own rules, and not…
elBenbo gets his knuckles rapped by Oprah about business-building
Published: Tue, 03/26/19
And by Starbucks, too.And Subway.And, a handful of other businesses that utilize a secret business-building method that can radically and potentially…
The case for donkey yarbles marketing
Published: Tue, 03/26/19
Not long ago, a bloke replied to one of my emails by writing “donkey balls” in the subject line, followed by this message of hope & change:===I love…
elBenbo swears on a stack of Email Players newsletters he does not discriminate!
Published: Mon, 03/25/19
Over the last several months I’ve been making some sweeping changes in my business that make little sense to some of the advertising critics.Some of…
The horrifying Dan Kennedy teaching that's tripling my business
Published: Mon, 03/25/19
One of the most valuable business lessons I ever learned was something the great Dan Kennedy said his most successful multi-millionaire clients do,…
The curse of the fanatical value-seeker
Published: Sun, 03/24/19
Let's play a game.I don't know either of the two gentlemen below from Eve. But try to guess which one you think is going to ultimately be the more…
Sharpen you up for a bit of the old ultra profits
Published: Sat, 03/23/19
I recently re-watched A Clockwork Orange for the first time in probably over 10 years. I remember doing an assignment about it in college in a class…
The “nuclear option” of persuasion for when all hope is lost
Published: Fri, 03/22/19
Once upon a time, I learned of a nifty persuasion method that is perfect for when all hope is out the door, you have no more options left, and you…
Disgraced TV talk show host reveals how to inoculate yourself from being digitally “ghosted”
Published: Fri, 03/22/19
True story:For many years, Bill O’Reilly’s “The O’Reilly Factor” was the single most popular show of its kind on the cable news networks.But, then it…