The horrifying secret of the $7,000 handbag
Published: Sun, 06/09/19
What I am about to say is often almost horrifyingly hated by the "GIVE VALUE!" types.It’s often contested, too, by people who refuse to believe the…
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Sooth-saying Settle predicts the future
Published: Sat, 06/08/19
A few years ago, back in my Facebook days, I wrote a post in the private group I had at the time, making a prediction.A prediction some scoffed at in…
Why society doesn’t like you
Published: Sat, 06/08/19
That is, if you’re a responsible person who makes good decisions.Here’s what I mean:I recently got into a conversation about this idea of how, society…
Why you should defy the founding father of direct response copywriting in emails
Published: Sat, 06/08/19
“People buy more and buy more happily when in good humor.” — Dan Kennedy “Make ’Em Laugh & Take Their Money”Recently, “Email Players” subscriber…
How to prevent your competition from beheading your sales
Published: Fri, 06/07/19
“If you want to tell people the truth, you’d better make them laugh or they’ll kill you.” — George Bernard ShawA brief history lesson:I once read how,…
Why the nutty politicians are the only ones worth watching
Published: Fri, 06/07/19
I’m far from being the Tony Robbins fanboy most of my colleagues are.And his current predicament notwithstanding, he guy was dead-on accurate when he…
How to use infotainment to talk about serious medical conditions
Published: Fri, 06/07/19
“You can do serious stuff, you can even do stuff that’s damn depressing, but overall it has to be entertaining, or people will go away and stop…
Finally the New York Times & US government clean up their acts and agree with elBenbo
Published: Thu, 06/06/19
True story:A couple years ago, I submitted an article to a very big and very popular site (that has since gone on hiatus) read by men looking to…
Your baptizement into the world of Old Man Infotainment
Published: Thu, 06/06/19
“Ed, I don’t even know how I see my own role [in The Tonight Show]. Let’s just go down and entertain the hell out of them.” — Johnny CarsonOnce upon a…
"Infotainment Jackpot" sale
Published: Thu, 06/06/19
For the past few months, I’ve been augmenting, enhancing, adding to, and enlarging my old “Agora Tapes: Infotainment” product in the form of a new…