How to use infotainment to talk about serious medical conditions

Published: Fri, 06/07/19

“You can do serious stuff, you can even do stuff that’s damn depressing, but overall it has to be entertaining, or people will go away and stop reading it.”

— Peter David
Wizard Magazine interview


A while back, one of my “Email Players” subscribers showed me something a well-known copywriting guru taught in a Flakebook group that was a glorious example of why everything you hear on Flakebook from copywriters should be taken with a grain of itching powder.

Here’s what happened:

A guy asked the group about where they can learn about writing fun, polarizing, and what he called “edutainment” emails from someone other than from Yours Crotchety.

To which said copywriting guru said he doesn’t get off on those types of emails I write.

And, feels prospects don’t want a doctor joking around, etc.

All of which I found rather amusing.

Why?

Because I have always taught people to modulate everything I teach to their market first. Market first, everything else second. For example, we didn’t convert almost 50% of our list in weight loss by joking around about the problem, or going all “Ben Settle” on them.

There are many ways to use infotainment for “serious” subjects.

One could even argue the Christian religion was created with it.

i.e. Jesus taught entirely in parables - one of many forms of infotainment I teach.

And I’d say most of the additional ways I teach in my new “Infotainment Jackpot” book can be adapted and modulated to nearly any kind of market — serious or not. This is the problem with people trying to “reverse engineer” what they see me do. And with bundt cake copywriters on Flakebook trying to understand it without bothering to get context in the first place.

To learn my exact methods — in context — the book is on sale at a $150 discount.

($241 instead of $391)

That is, until Sunday at midnight (EDT).

Here’s the link:

http://www.EmailPlayers.com/jackpot

Ben Settle

P.S. If you own my old “Agora Tapes: Infotainment” program, realize this book is only about 40% the same information. So if you have that version, you’ll have to determine if it’s worth buying this new one at the discounted price or not.