Why elBenbo is the skid-mark on the underwear of email marketing
Published: Sat, 06/15/19
A Long time reader once wrote in:====I do email marketing for a financial company. Can I just say that split testing is mostly BS? I looked back at…
www.BenSettle.com
Free Email & Web Marketing Tips
Never go to bed mad at each other… stay up and fight!
Published: Fri, 06/14/19
There's a popular book called “The 48 Laws Of Power” by Robert Greene.And, if you are one of these people worried about getting “engagement” in your…
I'm letting you breathe, what more do you want?
Published: Thu, 06/13/19
"So Cameron signed on to write Rambo: First Blood Part II and Aliens simultaneously -- while also doing rewrites of The Terminator. With a calculator,…
Spanking the dark forces undermining your communities and country
Published: Wed, 06/12/19
“The world is changed with a checkbook.” — Paul HartunianThe above is one of my favorite quotes, because the world really is changed with a…
"You're like this smart chubby dude I know"
Published: Tue, 06/11/19
I once got an amusing email showing a magnificent e ample of what not to do.It was from a guy who said he studies all the persuasion books and…
Even a broken customer is right twice per day
Published: Mon, 06/10/19
Behold a typical “make an e ception for meeee!” plea after I run a sale with a clearly-defined deadline over the course of 15 emails:===I was…
The Infotainment Jackpot sale is about to Fin.
Published: Sun, 06/09/19
“Showmanship, George. When you hit that high note, you say goodnight and walk off.” — Jerry “Seinfeld”The $150 discount sale on my new “Infotainment…
Frank Capra’s secret list for influencing millions of people to embrace his views
Published: Sun, 06/09/19
Over the last few months, I’ve been in touch with the great Brian Kurtz about doing a call we can share with both our lists about the superstar movie…
The paradox of the boring sales superstar
Published: Sun, 06/09/19
One of my all-time favorite sales teachers is the late, great Stan Billue.Stan was known as the world’s greatest phone sales trainer.Even celebrity…
How to create “evangelists” for your business
Published: Sun, 06/09/19
J.S. (full name withheld by request) demonstrates the importance of shining a light on the darkness of your email list’s lives:===O Great and Wise…