Why the nutty politicians are the only ones worth watching
Published: Fri, 06/07/19
And his current predicament notwithstanding, he guy was dead-on accurate when he said:
“We aren’t in an information age, we are in an entertainment age.”
To illustrate, you need look no further than the great master of getting free publicity, Mr. Paul Hartunian. He got himself millions of dollars in free publicity, and made himself millions of dollars in sales in the process.
His big “secret”?
He knew and taught what many people are just now figuring out:
We live in a celebrity & entertainment-obsessed society.
And, thus, the best way to stand out in it as a business is to:
1. Make yourself a celebrity
2. Be more entertaining than the other guy
This is even more true today with social media.
Everyone is on Flakebook and Twitter and Instagram hopping up and down like dorks, raising their hand, crying “Oooh! Oooh! Listen to me! Listen to meeeeee! See how witty and profound I am!!!”
Bah!
Horse shyt.
They are going about it all wrong.
Which is why hardly any of them has the reach and influence of a Kardashian, a Trump, or even an AOC — all of who use use infotainment to stand out from the bleating herd of social media nerds, and without even having to spend all their time “engaging” one-on-one with anyone. And in Trump and AOC’s nutty cases I am a big fan of what they do to promote themselves as politicians, and find it especially amusing how rattled people get every time they say anything.
But, here’s the problem:
Infotainment is not something that comes naturally to most.
And, if it does, those are the last people to learn it from.
Naturals rarely know how to teach what they do, because they are naturals, and never had to figure it out or think through it. That’s why, with rare exceptions... the best people to learn anything marketing-related from are often those who did have to figure it out, take their lumps, and systemize their methodologies.
Enter my new “Infotainment Jackpot” book.
I consider infotainment to be the single most valuable persuasion skill I possess.
And, I’ve spent the past 11 years learning it, using it, experimenting with it, testing it, and always trying to perfect it — having used it successfully in niches big and small, serious and not-as-serious — to the tune of multi-millions in sales collectively amongst my own business and for when I applied it to client work back in the day.
It’s why there are a bunch of (foolish) Ben Settle wannabe clones, who regularly get called out by my Email Players subscribers.
Why there are so many people mindlessly copying my so-called ‘style’ of writing without even knowing why.
And, it's also partly why $400+ million Agora Financial flew me in at their expense, plus paid me $5k to teach this skill to a group of their writers and editors.
I share the transcript of that talk in the book.
And, include everything I’ve taught on the subject in “Email Players” over the years, too, since then.
Plus, it has over 80 pages of exhibits and examples.
Infotainment is a learnable skill.
You can't copy or swipe it without looking like a hack, though, you have to learn it.
To learn it from me at a big discount ($150 off - $241 vs $391), go here before the Sunday at midnight EDT deadline:
http://www.EmailPlayers.com/jackpot
Ben Settle
P.S. If you own my old “Agora Tapes: Infotainment” program, realize this book is only about 40% the same information. So if you have that version, you’ll have to determine if it’s worth buying this new one at the discounted price or not.