The galaxy-class copywriting secret of a deranged picture book
Published: Sat, 06/30/18
One thing I don’t teach enough is specific writing e ercises and techniques.And, over the years, people have requested I do more of them.So, since my…
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Free Email & Web Marketing Tips
15 blatantly self-serving reasons to do as I say
Published: Sat, 06/30/18
Today is the deadline to get the July “Email Players” issue.Here are 15 reasons to subscribe today before it’s too late:* A powerful persuasion tip…
The Trump mistake that’ll kill your email sales dead
Published: Fri, 06/29/18
I gots more to say about neediness and marketing.Including, an e ample from Trump.Last week I got this email from a bloke named Konrad:===I just got a…
The most profitable persuasion secret never told
Published: Fri, 06/29/18
True story:Back in my fraternity days, we would often pull a diabolically evil prank on people where we’d break into their room and smear catfish bait…
Confessions of an ex-booty call emailer
Published: Thu, 06/28/18
“Email Players” subscriber Brooks Briz makes elBenbo blush:===I can sum up how you've changed my life for the better in three ways...* Teaching me how…
Bensplaining the importance of daily emails
Published: Thu, 06/28/18
Last week, an “Email Players” subscriber asked about daily emails:“My question is what gives you such conviction that 7/week is the "right" frequency?…
When never to sell with email
Published: Wed, 06/27/18
A while back, “Email Players” subscriber Andre M Robles asked (one of the perks of being a subscriber is email access to me with your questions) a…
elbenbo gets rapped across the knuckles at headline school
Published: Wed, 06/27/18
One of the light bulb moments for me in my copywriting education came over 10 years ago, when I interviewed the great A-list copywriter Doug D’Anna.It…
A secret way to get trained scientists to help you sell your products and services
Published: Tue, 06/26/18
One of my favorite marketing teachers is Paul Hartunian.He isn’t out in the marketing world as much as he used to be. But, he is a genius at getting…
elBenbo's guide to making people addicted to your Facebook group
Published: Tue, 06/26/18
Word around the campfire is, Facebook is testing paid groups.In other words, you can charge people to have access, instead of having to do the lame…