Why copywriting isn’t hard
Published: Tue, 07/10/18
Today is elBenbo’s birthday and, I want to give my readers a gift.It may or may not be as Valuable a gift as I gave my “Email Players” subscribers…
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Free Email & Web Marketing Tips
elBenbo Derangement Syndrome
Published: Mon, 07/09/18
Last week, while promoting the July Email Players issue, a bloke showed me his inner bat shyt:===Just proved you are mortal. You Trump fan boy! The…
The secret weapon of one of history's greatest copywriters
Published: Sun, 07/08/18
This week’s (very short) podcast reveals a secret publication (no longer in print, but easily accessible today) that was the secret weapon of one of…
When you feel a tingle in your balls, you’re about to get kicked in the nuts
Published: Sat, 07/07/18
Many moons ago I wrote ads so awful some clients laughed at them.I wish I was joking.For e ample:When I was just getting started I used direct mail to…
Why Earl Nightingale is probably spinning in his grave
Published: Fri, 07/06/18
Recently, I’ve been on an Earl Nightingale binge.I got my start in business, and stuck with it via the lean times, primarily because of listening to…
Yours Scoogey's simple guide to making your debt disappear
Published: Thu, 07/05/18
A while back, I posted about my uncensored (and, frankly, unsolicited, but that doesn’t stop me from blabbing about it) opinion of the economy.And,…
Tyranny's little helpers
Published: Wed, 07/04/18
I've said it before I'll say it again:The best overall business/marketing book I possess (and have been reading almost non-stop since January 2008) is…
The kind of underwear newbie copywriters wear
Published: Tue, 07/03/18
Last week, a new subscriber to my email list asked:===Hey Ben,Came across your website for the first time earlier today.Reading the testimonials was…
A-list weener envy
Published: Mon, 07/02/18
“Now he's worried. You cut him! You hurt him! You see? He’s not a machine! He’s a man! You want it more than he does!” — Duke “Rocky 4”Back when I was…
My fanboy tribute to the late, great Gary Halbert
Published: Sun, 07/01/18
Today’s podcast concludes my 4-part “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) of people who get most of the credit (or…