A secret way to get trained scientists to help you sell your products and services
Published: Tue, 06/26/18
He isn’t out in the marketing world as much as he used to be. But, he is a genius at getting publicity and literally used the media to sell the Brooklyn Bridge for $14.95 (ask one of these PR ex-spurts on flakebook if they can do that). I have learned much from him over the years via his products and newsletter. And, in fact, learning his press release writing method has made my emails a lot more persuasive and profitable.
Anyway, here’s why I bring him up:
He said something a while back that can put many extra dollars in your hot little paw.
Something very obvious on the surface.
Can make all your sales copy a lot more persuasive.
But, that hardly anyone really implements.
(I am as guilty as anyone for not doing so, which I am starting to change…)
So what did he say?
He said:
“If you can point to an article in a scientific journal that backs up what you’re saying, reporters will swallow it. And you can always find studies in scientific journals that support what you want to say.”
For better or worse, people trust scientists.
If someone even uses the word “science” it tends to make a case more persuasive.
And, that is why, if you can find actual scientists (not the people who play scientists on the internet) to back up your claims in your emails and sales copy, you, my fine feathered little droogling, will automatically make your marketing way more persuasive and profitable.
Which brings me to the rub:
Page 15 of the July “Email Players” shows you where to find studies and journals (and even case law) all served up on a Vibranium platter to back up your sales arguments.
The deadline to get this issue is in a few days.
Grab it while the grabbins’ good here:
http://www.EmailPlayers.com
Ben Settle