How I want to die
Published: Wed, 11/21/18
Following is almost disturbing in its irony:Monday’s email was about the rise of what I call the Alt-copywriter — client-less, less stress, lower work…
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The secret of my unrespectable online business
Published: Wed, 11/21/18
Late last year, I was forwarded an article by New York Times best-selling author Ramit Sethi about why you should never call yourself an Internet…
Testimonial from a fake refunder
Published: Tue, 11/20/18
Ever talented copy chief Sandy Franks at AWAI once forwarded me this email from a 10-Minute Workday customer:===Subject line: I would appreciate a…
How to avoid croaking at the desk
Published: Tue, 11/20/18
A while back I read an article about a Japanese journalist who literally died from being overworked.She worked 159 hours of overtime with only two…
The rise of the Alt-copywriter
Published: Mon, 11/19/18
One of my copywriting “heroes” is the late, great Eugene Schwartz.But, not just because of his brilliant copy. Also, it’s because he is what I would…
Freelance copywriting advice nobody wants to hear
Published: Sun, 11/18/18
I just put a video on my site specifically for freelance copywriters.It contains advice for getting clients you probably won't hear in the typical…
Why elBenbo will snap his fingers and "Thanos" this podcast next week
Published: Sun, 11/18/18
This week’s podcast is about why I am going to be ending this podcast with ne t week’s episode (show #100).Many valuable lessons are embedded…
The love child who can save your business
Published: Sat, 11/17/18
One of my favorite movies is called:“Creed”Not just because I’m a huge “Rocky” movie fan… or because Apollo Creed is one of my all-time favorite…
How to make a comfy living selling to marketing proles
Published: Fri, 11/16/18
Listen…Hear that?That’s the sound of a thousand marketing proles flocking to a business. And, if you want them to change their trajectory and go to…
Email ex-spurts weeping & gnashing their teeth over graymail
Published: Thu, 11/15/18
Once upon a time, I saw a discussion where people were weeping & gnashing their teeth over “graymail.”What is graymail?It’s when people opt in to get…