The rise of the Alt-copywriter
Published: Mon, 11/19/18
But, not just because of his brilliant copy. Also, it’s because he is what I would consider to be the best example of an Alt-Copywriter there is, ever was, and ever will be.
And just what is an Alt-Copywriter?
It’s what I call copywriters who either only sell their own products/services (i.e. a client-less copywriter), or sell their own products/services in addition to traditional freelance copywriting.
There’s a lot of money in both.
But, here are a few differences:
* Alt-copywriters don’t rely on clients — yes, they can have them, but they don’t need them. Thus, they can charge a lot more, don’t have to put up with any flack or nonsense, and, if they are “fired” or whatever, they’re still eating steak, either way.
* Alt-copywriters have their own product line — and, when they do it right, can make far more selling their own wares than any client’s.
* Alt-copywriters have their own lists — when they want to make some dough, they simply mail offers to it, without needing to secure a client (and if they do, it’s purely optional).
* Alt-copywriters are a bit eccentric — at least, the ones I’ve met or have gotten to know via the Internet over the years.
* Alt-copywriters ooze confidence — sometimes, it even borders on arrogance, because, let’s face it, they can, which (ironically) often makes them more charismatic and attractive to would-be clients.
* Alt-copywriters are obsessed with learning their markets — there’s a reason Gene Schwartz, for example, would read everything in what he called “low culture” he could — even though he was a high-culture kinda guy: Because he wanted to know his market better than any of his competitors.
* Alt-copywriters are investor-minded and not opportunity-minded — Gene Schwartz, as another example, brilliantly did not take copywriting fees from what I hear… instead, he wrote for customer names, that he could then sell his own products to, making far more than he would just taking a fee.
* And the list goes on…
There are many more Alt-copywriter traits.
And, in the future, I’ll write about them.
But for now?
If you are a freelance copywriter (even if you’re a raw, wriggling newbie)… and if you would like to be an Alt-copywriter, instead… where you control your destiny, don’t rely on clients for your daily avocado toast, and won’t have to sit there with Sunday night insomnia wondering where your next client is going to come since you have your own gig going on… then hear ye this:
AWAI is having a sale on my 10-Minute Workday program today.
It shows you exactly how to build a client-less copywriting business.
(Where it’s optional if you want to do client work.)
It’s everything you need to know from A-Zebra, all laid out for you in “plain English”, and in a way anyone can understand.
But, it ain’t fantasy land.
It definitely takes work, lots of time, and effort to build.
Nor is it a “listen today, be rich by next Tuesday” deal.
(i.e. if you’re an opportunity-minded buyer it ain’t for you, ain’t intended for you, and won’t do anything for you except add to the collection of all the other programs you bought but did nothing with.)
This is about building a business.
And businesses don't build themselves.
Plus, there are learning curves, unforeseen obstacles, and all the other stresses and thrills and roadblocks and risks and unknowns that come with building said businesses. Thus, I do not recommend buying this on impulse or making the decision lightly.
But, once it’s up, your work day can potentially be reduced to just minutes.
And, at that point, the real fun begins.
Anyway, to get it at today’s huge discount, go here:
http://www.10MinuteWorkday.com
Ben Settle