Why I don't cotton to sticky bottom feeders
Published: Wed, 04/20/16
Repelling the bottom feedersWas wondering when someone would ask this…“Ben, why not sell a smaller ticket newsletterand get more subscribers you can…
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Don't let numbers 'eff with your head
Published: Tue, 04/19/16
Ah, yes, the money question:"You don't usually throw numbers in your emails... If everybodyknows that this makes people tick... Why is that? Why don't…
The Count of Money Cristo
Published: Mon, 04/18/16
Recently I watched one of my favorite movies:"The Count Of Monte Cristo"It's about a guy (Edmond Dantes) who has it all -- a hot fiance, a great job,…
How to abuse an apprentice without leaving any marks
Published: Sun, 04/17/16
Just because I no longer have an apprentice, doesn’t mean I can’t still abuse other peoples’ apprentices.Case in point:Before my podcast announcer…
My obnoxiousness taken to the next level
Published: Sat, 04/16/16
Why listen to my not-so-humble podcast out of the 250k podcasts on iTunes?Because Mercy Kay says so, of course.She writes:“There are over 250,000…
There is no justice, only power
Published: Fri, 04/15/16
At my e -copywriting apprentice's "Biz N Brewz" event last month we had a panel where the audience asked the speakers questions.One of the questions…
Pick the winning headline
Published: Thu, 04/14/16
Let's have an informal little "contest."Which of these 3 headlines do you think did best:1. "How To Get Rich Slowly"2. "Can India Stop China"3. "5687…
My wily email ways lands man a new wife
Published: Wed, 04/13/16
About a year ago one of my customers Shane Whaley said an issue of “Email Players” inspired him to change his online dating profile so he could find a…
How to generate testimonials that whip people into a buying frenzy
Published: Tue, 04/12/16
Here’s a way to get some valuable information for free:My podcast producer Jonathan Rivera recently hopped on the phone with one of the health niche’s…
Why I’ve been ignoring your emails
Published: Tue, 04/12/16
On any given day I get dozens of emails from indiscriminate people.Some just want to give me props. Some want to complain about something (or…