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Donald Trump's sob sister persuasion secret

Published: Tue, 04/26/16

Few days ago I read a news story about how Donald Trump told a bunch of voters in Connecticut that — despite what his chief advisor assured people —…

Disappointing the goo-roo fanboy brigade

Published: Mon, 04/25/16

I suppose it depends on who you ask.But, last year on Facebook (in a comment on a video testimonial someone gave me), “Email Players” subscriber JT…

The case against giving “value” in emails

Published: Mon, 04/25/16

Let me tell you a story.A while back someone started complaining to me that my emails lack “value.” This fine upstanding citizen of the goo-roo fanboy…

The power of being broke

Published: Sun, 04/24/16

Back when I got started in this crazy business of direct response marketing (circa 2002), I was broke as a joke. As in, it hurt the wallet just to buy…

Dropping value bombs in your shorts

Published: Sat, 04/23/16

iTunes reviewer Sean_White gives us some props.Specifically he said your pal elBenbo has:“… got wit, wisdom and a wicked way that is both entertaining…

How to sell to people who hate your guts

Published: Fri, 04/22/16

So last weekend I spoke at “Email Players” subscriber Buck Rizvi’s “Health Profits Summit” in Boulder, CO, for his RealDose Nutrition company (one of…

It takes adamantium balls to do this

Published: Thu, 04/21/16

“Email Players” subscriber Chris Perilli (who runs a production company that does a ton of info products for top coaches in the world) boldly…

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