Why I don't cotton to sticky bottom feeders
Published: Wed, 04/20/16
Was wondering when someone would ask this…
“Ben, why not sell a smaller ticket newsletter
and get more subscribers you can sell more
back end products to? I don’t really understand
your logic with this it looks like you want more
upfront sales at the expense of more back end sales
where the real money is made.”
Two answers:
1. There is no “one size fits all” way to sell a newsletter
2. For *this* particular newsletter, it comes down to this quote I once saw:
“I’d rather have 4 quarters
than 100 pennies”
The quote was talking about friends.
(i.e. having a few high quality and trustworthy friends, versus lots of backstabbing and unreliable friends — quarters vs pennies).
But, it applies to customers, too.
For example:
I used to sell a low ticket newsletter.
It was called “The Crypto Marketing Newsletter”.
And, it lasted exactly 30 issues.
I had lots of fun writing it. Many subscribers profited immensely from it. And, I have since compiled them into a big (expensive) book that might be for sale some day (I’ve mostly only used it as a premium for buying other products).
But, guess what?
It was only $27/month.
Thus, it attracted lots of bottom feeders.
Lots of price shoppers.
And, lots of time wasters and do-nothings.
Not so “Email Players”.
It’s over 3x’s as expensive as Crypto.
Yet, it has nearly 4x’s as many subscribers as “Crypto” had at its peak subscriber rate, and with far less bottom feeder drama queenery low ticket products tend to attract in my space. Plus, they are more eager to buy (and *implement*) my back end products than Crypto subscribers were.
That’s what I mean about quarters vs a pennies.
A quarter implements.
A penny complains about things like info overload… or the newsletter not being thick enough (when they haven’t even implemented the 16 pages they got)… or it not being full of bright shiny goo-roo objects (one guy recently complained I "recommend using ezine articles in 2016" -- while probably spending all day begging his facebook friends to join him on Snapchat -- the newest bright shiny object of the week)… or whatever excuse their rationalization hamsters poop out to explain their laziness.
(Spin little hamsters — go, Go, GO!)
Anyway, IMH(but accurate)O:
Four quarters is better than 100 sticky pennies.
Not only in business, but in all life, too.
You can read about “Email Players” here:
http://www.EmailPlayers.com
Ben Settle