Bob Bly speaks the troof!
Published: Mon, 04/11/16
The esteemed Bob Bly laid out an e tremely accurate (in my humble, but accurate, opinion) description of traditional copywriters vs the so-called new…
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Free Email & Web Marketing Tips
Allergic to marketing, addicted to grunting
Published: Mon, 04/11/16
A reader responds to last week’s email about me selling snake oil:===Love this. And I love your emails.I had an email the other day from a fairly new…
The paranoid shut in's guide to protecting your income
Published: Sun, 04/10/16
Once upon a time, I was talking to my droogie Doberman Dan when he told me about how his merchant account was suddenly shut down out of the blue.No…
Junk mail dog viciously bites me in the audience
Published: Sat, 04/09/16
Earlier this year I told Producer Jonathan wouldn’t it be great if we did a little e periment.I said:“Hey PJ, I got an idea for the podcast and…
The dorking
Published: Fri, 04/08/16
A book I've read many times over the years is called:"Bare Bones:Conversations On TerrorWith Stephen King"It's a book of interviews King did.And,…
Email secrets of a blood thirsty bigfoot
Published: Thu, 04/07/16
In which the question is asked..."What do you think of 'canned'email auto-responder series thatcan be bought and used forfollow up?"I'm indifferent.If…
elBenbo takes Manhattan
Published: Thu, 04/07/16
Chances are, you couldn’t care less.But, for the handful of people who do want to know… I have updated my speaking schedule on my site. Including with…
Apparently I sell snake oil. Who knew?
Published: Wed, 04/06/16
Here's a funny story:While back someone asked me about what specific "real" companies I've worked for that I've helped in email marketing and how they…
Do my wicked email ways work in B2B?
Published: Tue, 04/05/16
A business-to-business marketer askeths:====Big fan....I'm looking into subscribing to email playersand I was curious to know if you focus on teaching…
How I disciplined my ex-copywriting apprentice
Published: Mon, 04/04/16
I like to rap about my e -copywriting apprentice a lot in these emails.(And in my “Email Players” newsletter)And every once in a while someone will…