Free Email & Web Marketing Tips
Published: Sun, 02/07/16
Many moons ago I wrote ads so awful some clients laughed at them.I kid you not, either.For e ample:When I was just getting started I used direct mail…
Published: Sun, 02/07/16
“…if your child or family member was abducted today, if a mad man came in, a terrorist came in, abducted your family member or your child and if I…
Published: Sun, 02/07/16
I love me some wine tasting.And, over in The Burgle one of my favorite wineries (Hillcrest) is owned by a savvy and e tremely talented wine maker…
Published: Sun, 02/07/16
Once upon a time, I wrote a “sleepy” looking headline that nobody (including the client) thought would work.But, it did work.And, not only did it…
Published: Sat, 02/06/16
This might disturb some people.(And I hope it does…)Especially if you hire or follow so-called copywriting coaches.Checky:There’s someone I know from…
Published: Sat, 02/06/16
Here’s a story to get your goat:My e -copywriting apprentice once told me how, when she was in her late teens, she got mad at her mom for something.
Published: Fri, 02/05/16
Sometimes this gets me in trouble with the “ads need to have more benefits! benefits! benefits!” copywriting fanboys.But, it’s my contention that a…
Published: Fri, 02/05/16
True story:Back in my late teens and early 20’s my dream was to be a comic book artist. And, because of that, I was always practicing. Always studying…
Published: Thu, 02/04/16
Gary Halbert and Dan Kennedy “approved” copywriter Doberman Dan tells me he wants to hug me and punch me after getting Copy Slacker a little earlier…
Published: Thu, 02/04/16
Let’s make this a quickie:I’m launching my new “Copy Slacker” course today through Sunday at midnight (EST). It’s the e act method I’ve used to bang…