Copywriting lessons from a fraud
Published: Sat, 02/06/16
(And I hope it does…)
Especially if you hire or follow so-called copywriting coaches.
Checky:
There’s someone I know from the “scene” (sounds swanky…) who teaches copywriting as a coach but, admitted to me once (when I was going to do some business with them, and asked them to write some copy) that they’re not that good a copywriter, but just really good at getting clients, and scared to death of being thought of as a fraud.
Ouch.
On the one hand, this person is tops at getting clients.
On the other, it’s a dangerous spot to be in.
Reminds me of a story I heard Dan Kennedy tell about when he first got into public speaking. He was so good at marketing that a respected long time speaker took him aside and said, “be careful with all this great marketing, all you’re going to do is speed up the rate at which people realize you’re no good.”
Yikes.
Sobering thought.
Especially if you are someone who coaches or teaches copywriting but know you don’t really know what you’re doing. This is rampant on Facebook, btw. Just rampant. I see it all the time. All these so-called copywriting “experts” who have never really sold anything via copy other than their own services for selling themselves as copywriting coaches.
Yes, they mean well.
And, yes, they probably ARE great at teaching how to get clients.
But when it comes time to write an actual ad?
Well, as all the dorky Facebook clickbait links say to sucker mush cookies into clicking:
Tears! (heh)
Anyway, that’s the bad news.
The good news?
My Copy Slacker product — in a little more than 4 hours — can show you how to start knocking out ads that make lots of sales and convert like gangbusters even if you suck at writing ads now, are overwhelmed with the whole process, and are insecure with the whole thing.
It’s not only “slacker proof.”
It’s also copywriter “fraud proof” too.
But, there’s only one day left to get it at a fat $250.00 discount.
Go here to grab it while the grabbin’s good:
http://www.CopySlacker.com
(Use coupon code SLACK to get the discount)
Ben Settle