Adventures in copywriting fanboyism
Published: Mon, 11/09/15
I can't blame anyone for asking this:"Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great…
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The bullet man
Published: Sun, 11/08/15
True story:Once upon a time the late great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he said he was writing an…
Why you should treat your prospects like criminals
Published: Sun, 11/08/15
There.I said it.And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your…
Don't read this unless you're already a "guru"
Published: Sun, 11/08/15
No, not a goo-roo.But, an actual guru.Or, more specifically, since "guru" is such a dorky word (and so fun to mock), a leader in your niche, with a…
The most profitable headline I ever done wrote
Published: Sun, 11/08/15
Once upon a time elBenbo wrote a headline.It was sleepy-looking headline.Nobody (including the client, I don’t think, but he was eager to test…
The 8 best email marketing resources I ever done learned from
Published: Sun, 11/08/15
This week’s podcast is all about my favorite email resources (free and paid) that can put many more rupees in your hot little piggy bank, including:*…
Hollywood actor uses copywriting to get attention of big entertainment execs
Published: Sun, 11/08/15
Since I'm not one to look a gift horse in the mouth...One of my website readers who is in the Hollywood/entertainment world *insisted* I send the…
Top 10 swipe file ads
Published: Sat, 11/07/15
Here's an interesting question from an eager-beaver copywriter reader:"Ben, what are your favorite swipe file ads?"Good question.I don't really…
Donald Trump copywriter interview part 3
Published: Sat, 11/07/15
Alas, the final part of my interview with world class copywriter Scott Haines:QUESTION: There seems to be a growing divergence of opinion on what…
How to persuade people to buy super expensive products with just one or two sentences
Published: Fri, 11/06/15
"Email Players" subscriber Nick Quick asks about writing bullets:"I can't remember if it was in an email or in an issue of email players but a little…