The bullet man
Published: Sun, 11/08/15
Once upon a time the late great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he said he was writing an ad for one of their reports and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a YEAR straight to buy the product.
What was the bullet?
This:
"FAKE COCAINE: a legal substitute that fools almost everyone!"
Now, the point isn't that it was cocaine.
(Or to start "swiping" this bullet without context.)
No, the point is this:
Bullets are the heart and soul of a good ad.
(What is your headline but your best bullet?)
There have been expensive (very expensive) products sold to people who didn't even know those product existed 5 minutes earlier because of a single bullet buried in an ad that created an itch that just had to be scratched.
Another true story:
After doing a copywriting assignment for Ken McCarthy several years back, where he hired me to write the bullets (just the bullets) for one of his products, he was so pleased with the work he called me "the bullet man", and offered to transfer "thebulletman .com" domain to me.
Alas… I refused.
Why?
Because, there are far better bullet writers than me.
I learned what I know about bullets from guys like Ken McCarthy, Mel Martin, Gene Schwartz, Gary Halbert, David Deutsch, John Carlton, and especially Scott Haines.
I am a big Scott Haines fanboy.
Especially when it comes to bullets.
Studying his bullets has been a huge factor in my success as a copywriter and even an email marketer (as I use bullets in emails especially when promoting my podcasts, etc)
And you know what?
Scott spends a lot of time in his copywriting course on bullets.
There are few people who get at the level he does.
To learn his mysterious bullet ways check out his copywriting course before midnight (pacific time) tonight. Plus, if you use my affiliate link below you’ll also get:
* Crypto Marketing Secrets book (which also includes an intense training on bullets — the book is not for sale anywhere else, only about 100 people on the planet possess it, and it’s a very real $810 value — as that’s what all the bound newsletters inside cost)
* Bullet point template I use (the exact same one I have used to write my highest selling ads and sales letters)
* Free “Email Players” issue
Time is short, my little fledgling.
Less than 5 hours left.
Grab everything here while it’s hot on your mind:
http://www.copywritinggrabbag.com/haines
Ben Settle