Why you should treat your prospects like criminals

Published: Sun, 11/08/15

There.

I said it.

And (believe it or not) it's one of the single most profitable copywriting tips anyone will ever give you for the rest of your days.

Here's why:

Everyone wants to know how to write better copy.

What are the best copywriting "tricks."

And, how to write in a silky smooth "greased shoot" way.

But they are asking the wrong questions.

That's sorta like asking an FBI agent what's more important -- being able to shoot a criminal in the eye from 200 feet away, or knowing how to profile a criminal so they know where that person will be, what their next move is, how they think, and what the best way to catch them is.

No, I'm not calling your customers criminals.

(For those who don’t understand the concept of context.)

But the analogy holds.

Frankly, if you know how to "profile" your customers like the FBI does... so you know everything about them psychologically, demographically, emotionally and even physically... you'll sell regardless of how good your "writing" is.

You'll know exactly what they want.

What to say to them.

And, how to deliver your message in the most receptive way.

The writing is nothing compared to this.

The *psychology* wins the day.

And here's the good news:

Once upon a time I wrote a newsletter issue about this subject for my old Crypto Marketing Newsletter. It showed exactly how to "profile" your market like this so you know more about them than their own mother does. If they even so much as fart at a certain time each day, you'll know about it.

Anyway, this kind of intel lets you invade any market.

Let's you win even with "weak" writing.

And, gives you an enormous advantage over your competition.

And guess ye what?

This issue is included in the big “Crypto Marketing Secrets” book you get free ($810 value — compiled 30-issue run of a $27/month newsletter) mailed to your doorstep when you buy Scott Haines’ copywriting course from my affiliate link below before midnight (pacific time) tonight.

You also get:


* A free “Email Players” back issue

* The bullet points templates I use


But time’s short.

Grab Scott’s course and my unique bonuses here while you still can:

http://www.copywritinggrabbag.com/haines

Ben Settle