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Free Email & Web Marketing Tips

Burgled in the Burgle

Published: Tue, 09/08/15

I often joke about my town Roseburg calling it “The Burgle”.I call it that because of all the crime here.And, Sunday, irony decided to take a big, wet…

Copywriting boob jobs

Published: Mon, 09/07/15

Let’s rap about swipe files.Yes, I have a swipe file.Yes, I think swipe files are invaluable tools.And, yes, one of the perks you get if you check out…

The case for rudely ignoring clients

Published: Mon, 09/07/15

Last month I posted this on Flakebook:“Freelance copywriters who care moreabout what their ‘client’ (or, worse,what their client's wife) thinks…

Tumbling down the copywriting rabbit hole

Published: Sun, 09/06/15

Yesterday someone asked me how Michael Senoff and I are making any money on this $20 Schwartz offer.Answer:We don’t make all that much on this…

How to profit from quibblers

Published: Fri, 09/04/15

Comes a question:“Ben I already bought the schwartz productwhy do you keep sending me emails about it?”The answer:Because it’d be a colossal pain in…

Mush cookie of the month

Published: Tue, 08/25/15

And the mush cookie of the month award goes to…This bloke:====Bummer, Ben,I open and read your email with theintention of what you promised inyour…

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