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Just what the redneck ordered

Published: Thu, 08/20/15

One of my favorite guilty pleasures is the movie: “Blue Velvet” It’s by director David Lynch. (An odd fellow to say the least.) And, I’ve learned a…

Nightcrawler negotiation

Published: Wed, 08/19/15

Just finished watching “Nightcrawler” for the second time. A truly fascinating movie. Especially if you’re in business. It’s basically about a…

Why testimonials suck as proof

Published: Mon, 08/03/15

I'm not going to say testimonials are worthless. (I use 'em myself.) But, my opinion is *many* (not all) testimonials are probably the weakest form of…

Sending customers snakes as gifts

Published: Mon, 08/03/15

Let me tell you about Shamus, my neighbor's cat. When I first moved to the Burgle, I was on the phone one day in the kitchen and noticed a small snake…

Last call for Schwartz-o-hol

Published: Mon, 08/03/15

The $20 Schwartz deal ends in 14 minutes. Order from my affiliate link in this email and I'll send you The Sales Letter Jam Session I did with…

Gene Schwartz $20 seminar sale ends today

Published: Mon, 08/03/15

Nobody is as big a procrastinator as I am. (I'm papa of procrastination.) But just in case, I wanted to remind you the Gene Schwartz $20 seminar offer…

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