Tumbling down the copywriting rabbit hole

Published: Sun, 09/06/15

Yesterday someone asked me how Michael Senoff and I are making any money on this $20 Schwartz offer.

Answer:

We don’t make all that much on this offer.

Mostly, I just dig on introducing people to this “rabbit hole” and watching them tumble down it, transforming their entire way of looking at copywriting.

Like these blokeseses:

“Im writing this to you, Ben just to show a little gratitude and to thank you... the schwartz compilation is the best value content ive seen on the net! Just the interview alone is worth the $20! Plus all the swipes and other content it has. Awesome Awesome stuff mate! I cant thank you enough”


Or…

“I bought the product last night. I feel like Christmas came early this year. I've already got ideas I'm using/will use on my list. And the 33:33 work strategy by Eugene is so simple and yet...no one ever explains it quite like that. Its genius. And so simple. And productive! The chimpanze brain....how writer's block is a western problem....pure gold in this here $20 offer! And that's just the first audio! Ive already revamped my current salespage by using Gene's "Rodale strategy" which is not the way I was taught to approach copy. You're right and you preach it quite often in your emails: it's all about the fundamentals. Wow. I was blind...and now I see. Fah realz yo.Thank you for gifting this offer to us!”


Or…

“This has been one of the best investments I have ever been able to make..aside from email players of course. I had to buy more notebooks to record all the ideas spilling out the neuron fountain.”


Anyway, this rabbit hole closes Monday.

Dive in here while you still can:

http://www.CopywritingGrabBag.com/labor

Ben Settle