Why society doesn’t like you
Published: Fri, 08/13/21
That is, if you’re a responsible person who makes good decisions.Here’s what I mean:I recently got into a conversation about this idea of how society…
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Why you should defy the founding father of direct response copywriting in emails
Published: Thu, 08/12/21
Once upon a time, I was asked:“Lots of the seminal copywriters said not to use humor in copy. But you use humor a lot, and it's subtle humor too. Not…
How to prevent your competition from beheading your sales
Published: Thu, 08/12/21
“If you want to tell people the truth, you’d better make them laugh or they’ll kill you.” — George Bernard ShawA brief history lesson:I once read how,…
Why the nutty politicians are the only ones worth watching
Published: Thu, 08/12/21
I’m far from being the Tony Robbins fanboy most of my business colleagues are.But the guy was dead-on bawls accurate when he said:“We aren’t in an…
How to use infotainment to talk about serious topics
Published: Wed, 08/11/21
“You can do serious stuff, you can even do stuff that’s damn depressing, but overall it has to be entertaining, or people will go away and stop…
Finally the New York Times & US government clean up their acts and agree with elBenbo
Published: Wed, 08/11/21
True story:A few years ago, I submitted an article to a very big and very popular site (that has since gone on hiatus) read by men looking to improve…
Bengoolie's secret marketing tip
Published: Tue, 08/10/21
C’mere, and I'll tell you a secret:Back when Child elBenbo used to visit his dad every other weekend, we’d spend those Saturdays watching low-budget B…
Game of Bores
Published: Tue, 08/10/21
While back, I remember a news article on Drudge about how people are bored out of their minds.Yes, even with 1,000+ apps on their phones.Another…
Your baptizement into the world of Old Man Infotainment
Published: Mon, 08/09/21
“Ed, I don’t even know how I see my own role [in The Tonight Show]. Let’s just go down and entertain the hell out of them.” — Johnny CarsonOnce upon a…
“Infotainment Jackpot" sale
Published: Mon, 08/09/21
This weekend I am having a sale on my #1 most popular book:“Infotainment Jackpot”The sale ends Friday 8/13 at midnight EDT.Until then, my hearty Horde…