Your baptizement into the world of Old Man Infotainment
Published: Mon, 08/09/21
— Johnny Carson
Once upon a time, before I knew about the creepiness of its operation, I thought it’d be fun, and possibly profitable, to apply to do a TEDx talk in Roseburg, OR (“The Burgle”) I only lived an hour and a half away from at the time.
The topic of my talk?
“Why Infotainment Is The Future Of Persuasive Communication”
My application was received, processed, and… BZZZT! - denied on arrival.
But, that makes the concept no less valuable.
If you need proof of this, simply look around:
Do the vast majority of kids prefer reading text books for school or watching TV? Do adults prefer going to snooty plays or going to blockbuster movies? Do all those people with a fat copy of “War & Peace” on their book shelf spend more time reading that or their favorite magazine or gossip-rag from the grocery store checkout line?
The evidence of this is everywhere.
Simply look at what they’re spending their time and money on.
The point:
Businesses routinely lose out on tens of thousands, hundreds of thousands, and even millions in sales each year because they think education is more important than entertainment when it comes to selling. They think having the “BEST” product or service is more important than an enjoyable buying experience. And, they consider themselves “above” utilizing entertainment to capture the minds (and dollars) of their entertainment-addicted customers.
And don’t worry:
If you think your list too “sophisticated” to respond to such marketing, infotainment takes many forms.
Including “safe” & even dignified forms.
The kind even super uptight businesses can feel comfortable using to their uptight customers.
And no matter which form you use, it can let you take even the most boring, mundane, and dry aspects of your product or service… and make it fun, exciting, and so irresistible… people look forward to buying from you. This is when your sales presentations, emails, ad copy, social media posts, direct mail, informational content, videos, podcasts, public talks, interviews, advertisements, and even your customer service go from being something people are at best bored by, and at worst emotionally (if not physically) backing away from… to being something they can’t get enough of, demand more of, and cheerfully buy abundantly of. This is why infotaining “news analysis” programs often get more rabid viewers than hard news programs… why infotaining politicians like Donald Trump get the lion’s share of media and public attention whether they “deserve” it or not… and, why I believe — regardless of your business, experience, or marketing savviness
now — after you read my new book you, too, will know it, and be able to apply this mysterious skill to your business to potentially (and possibly very quickly) make a lot more sales than you are now.
Does that sound like hype?
Totally understandable.
But, if you suspend your righteous skepticism for the short time it takes you to read the book, I think you will see an entire new world opening up for you and your business you didn’t even know was possible.
All right, enough of my yammering.
Here’s the deal:
I believe every day you aren’t using this amazing concept of infotainment in your business, is a day you aren’t getting more business, more sales, and more profit, while giving your customers and leads a thrilling and satisfying experience they can’t get enough of at the same time. And if you want to get the exact methodology I use at a fat $100.00 discount, head on over to the link below before the Friday 8/13 at midnight (EDT) deadline
Here’s the link:
https://www.EmailPlayers.com/jackpot
Use coupon code: BENGOOLIE
Make sure you see the price change before entering your info.
Ben Settle