Why airports are the devil
Published: Sun, 05/17/20
Last year - pre-Cap'n Covid, of course - I was telling “Email Players” subscriber and the “founding father” of internet marketing as we all know it…
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Who wins the fight for sales: blog posts vs emails
Published: Sat, 05/16/20
A reader asks:===Hey, Ben.After binge-reading your email newsletter few days ago,something makes me curious.You write long story email,why don't you…
15 ways to simplify your business, get far more engagement, make way more sales
Published: Fri, 05/15/20
One more “Hail Mary” pass for my Horde to try our new Learnistic mobile platform, as the free test drive is going bye-bye in a few tonight.Below are…
How to create content that attracts buyers instead of tire kickers
Published: Fri, 05/15/20
Behold the rare chance to be a fly on the wall:A little while back, I got asked a question from an “Email Players” subscriber about how she was seeing…
elBenbo’s failed paid podcast adventures
Published: Fri, 05/15/20
Once upon a time (Summer of 2016) your Grouchy Pal launched a paid podcast.The idea was this:I’d been publishing a free podcast for over 2 years at…
A crash course in world-building in marketing & business
Published: Fri, 05/15/20
I’ve talked many times about the idea of world-building in business.It’s something I’ve been doing for some 18 years up in this industry, and it comes…
Why you gotta sac up and let your customers see your trash
Published: Thu, 05/14/20
Once upon a time, I heard the great Dan Kennedy talking about how when he has clients at his home, he doesn’t take out the trash for a couple weeks…
The hot, steamy love affair between old school offline marketers and Web 3.0
Published: Thu, 05/14/20
A few months ago, the great Brian Kurtz said in his weekly email:“It’s funny (not ‘ha ha funny’) that most of the people I grew up with in direct…
The Steve Jobs prophecy
Published: Thu, 05/14/20
Few months ago, listened to an audio book called:“Steve Jobs”By Walter Isaacson.It is easily the single best business book I’ve ever read. Especially…
Exhibit #10002 showing why over reliance on Facebook is insane
Published: Wed, 05/13/20
A reader (name withheld by request…) e periences the harsh realities of over reliance on Facebook:===My wife had a complete mental collapse from the…