The hot, steamy love affair between old school offline marketers and Web 3.0
Published: Thu, 05/14/20
“It’s funny (not ‘ha ha funny’) that most of the people I grew up with in direct marketing in the 80’s and 90’s sort of gave up when the Internet came along…too much to learn and too much to adapt to…and a traditional ‘retirement’ looked more attractive to many.”
I can’t say for sure.
But, I suspect many that ended up not even bothering to try were especially frazzled by the inane nature of Web 2.0 — which I always thought was (mostly) insanely stupid from a direct marketing point of view, and (mostly) skipped over it, focusing on Web 1.0: which done correctly is simply sending traffic to an opt in list and following up with email to a sales page selling an offer that list wants. Then, selling those buyers something else.
Another thing I can’t say for sure, but suspect:
A lot of old school marketing types — even the ones who hate technology more than Yours Caveman does — will not only love, but profit like gangbusters from the new Web 3.0.
i.e., mobile apps
Yes, I believe mobile apps are the new internet.
And if you want to see a real life example of how it’s already well on its way to replace doing business by websites (not be killed by it — just be replaced as the main way people buy, sell, and consume information), look no further than this email I got a little while back from one of my successful “Email Players” subscribers about its potential for solo entrepreneurs of all stripes:
(The context is about how apps are the new internet)
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Hello Ben,
thank you. Beautiful timing and answer. I am having the same experience...1) podcasts has peaked 2) my joy in how I was doing the show before has truly peaked as well
3) I am going deep into email again and leveraging media
4) app - I agree with your assessment, I have been feeling this trend as well, away from traditional to individual OTT (own network). I did not however, have a solution, one that still allows me to get the lead, control the lead and get my content out to lead - easily.
An Example: I send publish 2-3 you tube videos a week and 3 <10 min videos on LinkedIn a week - AND YET - YT and FB chat bots - cut their ties, so there is no way to 'push' my Video Content to my list on an automatic way - via RSS feed (which is OLD tech - yet it is not talking to all of the other tech)
Which a 'app technology' - Can I move everyone to one 'location' and create my own world? Membership? Content? Engagement? Getting off of facebook membership groups, own the lead, the data of the lead to be able to scale the lead. This sounds like starting the network inside of the app - may be a better move. Internet 3.0.
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She basically outlined a potential 6 or even 7 figure business plan in an email.
And I highly suggest reading her take several times.
It’s also something our new Learnistic mobile app service can potentially let even a caveman marketer who thinks change & technology are the devil like Yours Crotchety use.
If this interest you, here is how it works:
1. This week (until tomorrow, Friday May 15th or possibly earlier depending on demand) you can get a free test drive of it — after which the site will be closed down for a while to “iron out” any lingering bugs & glitches, etc
2. Use it, brand it, add content to it, show it to your clients & colleagues if you want… and see if it “clicks” for you — with no credit card needed, and zero obligation
3. If you decide to subscribe during your test drive, and if you do it before Sunday May 31 at midnight EDT… you can have it for $99/month instead of the $150/month it will cost right after that. Plus you will be “grandfathered” in for life at that price forever — including when we add our own email broadcasting/autoresponder platform and other expensive features later this year… after which the price will balloon to over $200+/month over time
Bottom line:
If’n you want to try it free, I highly recommend you do it today.
I’ve learned the hard way already launching software ain’t like info products.
By that I mean, you don’t want thousands of people piling in right away. That only makes for a lot of frustrated & unhappy customers. It’s much better to grow slowly and roll out over time. Thus, the Friday deadline to get your free test drive may get abruptly shortened without warning. And, even people who get in for the test drive may not be able to buy for a while if you linger too long to make a decision once inside. And of course if that happens where we close it early due to demand… and you wait too long to buy it after taking your test drive, you will miss out on the above savings.
We shalt see how it goes.
Really, it all depends on the demand.
So if this interests you at all, I would not procrastinate on getting your test drive, if I were you.
To get the full details read the page carefully here:
http://www.EmailPlayers.com/learnistic
Ben Settle
P.S. If you are an “Email Players” subscriber in good standing, make sure you use the link inside this month’s May issue and NOT the above link. If you have not received the May issue in the mail yet, let me know and I will give it to you.