The oldest persuasion secret never told
Published: Thu, 04/16/20
Once upon a time, one of my customers was telling me how frustrated he was getting copywriting clients, apparently doing things like:* Going around…
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Why certain abusive & downright evil quacks get showered with praise and money
Published: Thu, 04/16/20
Couple years ago, a new breed of monster was discovered.His name is Dr. Larry Nassar.He was the USA Gymnastics national team doctor.He was also an…
"rents due!"
Published: Thu, 04/16/20
There’s this chick I don’t know - only was connected with on Flakebook back before deleting it - who I am told used to have a sort of “harem” of…
Earl Nightingale’s secret for getting swamped with clients
Published: Wed, 04/15/20
A question rears its noble head:“Ben I was intrigued by your ‘Michael Westin’ business model. Would love to be a freelance copywriter while marketing…
Why I dig the “Michael Westin” freelance model
Published: Wed, 04/15/20
A subscriber wants career advice.Oh boy…“Ben, currently I’m a freelance copywriter and have been offered a job at an advertising agency. What would…
The secret list that can have clients salivating like vampires at a Red Cross clinic to hire you
Published: Wed, 04/15/20
One of the best things a freelancer (copywriter, coach, etc) can do is, arrange it so you have so many clients wanting to hire you, that you have to…
What a $500 freelancer pitch looks like
Published: Tue, 04/14/20
Every now and then, not as much as I used to, I get cold pitched by freelancers.Yes, even though I write all my own ads — go figure.And, they always…
History's greatest ad man’s advice for dealing with clients
Published: Tue, 04/14/20
Couple years ago, I read the late, great ad man David Ogilvy’s:“Rules for respect in business”The rule I dug on most was:“In meeting with clients,do…
A laughably obvious way to get clients before they even know they want to hire you
Published: Tue, 04/14/20
One of my prized possessions is a copy of the infamous:“Obvious Adams”There are many versions of it. And I am unsure where to get the version I have,…
How to avoid aimlessly wandering like a zombie from one freelance gig to the next
Published: Mon, 04/13/20
A customer of my Email Client Horde methodology Kenneth Turnbull reports on how well it worked for him, a couple years ago when he first learned my…