Why I dig the “Michael Westin” freelance model
Published: Wed, 04/15/20
Oh boy…
“Ben, currently I’m a freelance copywriter and have been offered a job at an advertising agency. What would you recommend should I take the job or keep freelancing what is better???”
Personally, I always took the “Michael Westin” approach.
Michael Westin is a burned spy in the show “Burn Notice”. When you’re burned, you’ve got nothing. No cash, no credit, no job history. You’re stuck in whatever city they decide to dump you in. You do whatever work comes your way. You rely on anyone who’s still talking to you — a trigger-happy ex-girlfriend… an old friend who used to inform on you to the FBI… Family too… (if you’re desperate…). Bottom line? Until you figure out who burned you…you’re not going anywhere.
Anyway, the show is about Michael Westin finding out who burned him.
But, he still has to live, too.
So while he’d love to spend all day finding out who burned him, he still has to take on “jobs” for cash — saving people from criminals, mobsters, gangsters, whatever… like a one-man “A Team”.
That’s the Michael Westin business model.
Freelancing is a “necessary evil” while doing his own projects.
It can be frustrating serving two masters like that.
But, Westin never takes a steady job.
Only freelancing, Chuckles.
That way he can control his time and resources.
And that’s how I did it, too, when freelancing.
One thing that makes that model hard to do is if you don’t have clients coming to you, and instead having to spend time going to them and hunting them down all the time.
Enter my “Email Client Horde” book.
It is $200.00 off the listed price until Friday (April 17) at midnight EDT. And it shows you the secret method I used to get clients for my business with just an email per day.
That leaves the rest of the day to do other things.
(Write copy, create your own products, do other services, whatever).
It also can help take the sting of uncertainty out of freelancing.
And, can make it a lot more fun — since you don’t have to trawl forums, cold call leads, or spend a small fortune going to seminars and being a bar fly afterwards to get clients… unless, of course, you want to.
But, this fat discount vanishes at midnight EDT Friday here:
http://www.EmailPlayers.com/clienthorde
To get the discount, use coupon code HORDE at the checkout.
Make sure you see the price change before entering your credit card info.
Ben Settle