Free Email & Web Marketing Tips
Published: Fri, 01/10/20
Following is part 2 of my interview with the great, and esteemed A-list copywriter Kim Krause Schwalm.Nobody talks enough about research for…
Published: Thu, 01/09/20
One of the big problems rational thinking Star Wars fans have had with the last few Star Wars movies is the incessant Mary Sue writing for the…
Published: Thu, 01/09/20
Below is part one of my interview with one of my favorite A-list copywriters Kim Krause Schwalm.I used to believe without question the old adage "you…
Published: Wed, 01/08/20
Few years ago, I met an A-list copywriter chick while speaking at AWAI’s Copywriting Boot Camp & Job Fair.She was unapologetically outspoken about her…
Published: Tue, 01/07/20
At the risk of doing some gloriously shameless self shilling, a true story:In 2019 especially, I may have come off a tad more snobby & maybe even…
Published: Mon, 01/06/20
Let’s talk about one of my all-time favorite Super Villains of Persuasion:The Villainous Adrian Veight.(aka Ozymandius, “The Smartest Man In The…
Published: Sun, 01/05/20
In the novel “Forrest Gump”, Forrest becomes an astronaut, goes to outer space, and crashes on an island in New Guinea. There he meets a tribe of…
Published: Sat, 01/04/20
So spaketh one of the “Email Players Rules” I used to periodically talk about on my old podcasts.Case in point:While back, a freebie-seeker stretched…
Published: Fri, 01/03/20
“Email Players” subscriber Lorri Yurkowski asks:“Ben, you're probably the wrong person to ask... I think you might have something interesting to say,…
Published: Thu, 01/02/20
Recently, I read a Wall Street Journal article with the headline:“Cash-Strapped Small Businesses Turn to GoFundMe”The gist of the article was…